The 2025 edition of Caravan Salon Düsseldorf has closed with a final attendance of 269,000 visitors, which represents the second-best figure recorded in the 64-year history of the event.

Those visitors hailed from 80 different countries, rubber-stamping the show’s significance and importance to the global recreational vehicle industry.

Marius Berlemann, Chief Operating Officer of show organisers Messe Düsseldorf, said: “We are very satisfied. Despite a difficult economic environment, we were able to attract new visitors who came with clear purchasing intentions. The consistently positive atmosphere was particularly impressive. The passion for mobile leisure was palpable in all halls. Our exhibitors report many promising contacts and very good sales – a strong signal and a powerful show of support for the entire caravanning industry in the coming season. My sincere thanks go to all exhibitors and to our long-standing partner, the Caravaning Industry Association (CIVD).

“Caravan Salon is constantly evolving and impressively demonstrating its central importance – both as a high-calibre business platform and as an experience for the whole family. Its unique selling point is not only the variety of vehicles and products: in Düsseldorf, visitors experience the latest technology and developments in caravanning – combined with all the trend topics, innovations and visions for the future of the industry. A survey has shown that almost 40 per cent of our visitors intend to buy a recreational vehicle.”

One interesting factor is that more than a third of the visitors at the show were attending for the first time, which is a clear sign that the consumer demand for caravanning is still very healthy around Europe.

“In addition to numerous newcomers who used our special ‘StarterWelt’ show to gather initial information, many experienced motorhome and caravan owners also attended with specific purchase intentions,” said Show Director Stefan Koschke.

“At the same time, Caravan Salon confirmed its position as the industry’s most important B2B meeting place: the “Destination Future” conference series offered experts and tourist regions a unique platform for exchange, networking and shaping future developments.”

What the exhibitors said

Dr Holger Siebert, Managing Director of Eura Mobil GmbH and Trigano Deutschland KG: “The turnout and atmosphere at this year’s Caravan Salon were phenomenal. This proves that interest in caravanning remains as strong as ever. Sales were also good. All ten Trigano Haus brands sold more than in the previous year. The Eura Mobil brand was particularly successful with its new models on Mercedes chassis, the long-distance travel model Xtura and the comfortable Integra Line GT. The changed hall layout altered the walking routes, so that regular visitors had to adjust when looking for their favourites.”

Bernd Wuschack, Managing Director of Sales, Marketing and Customer Service at the Carthago Group: “Caravan Salon was a successful start to the 2026 season for us. Despite the challenges faced by the trade over the last twelve months, it has been confirmed that interest in both caravanning as a form of holiday and in the Carthago and Malibu brands remains at a very high level. The excellent visitor numbers are impressive proof of this. We are very satisfied with the initial presentation of our new products. The new Malibu motorhome, the Malibu Van relax and the new generation of the Carthago chic c-line were crowd pullers right from the start. They not only met our expectations, but exceeded them. They are providing important impetus for the new season. We also consider our completely new stand design in Hall 4, which was also new for us, to be extremely positive. The interest shown by visitors and the good sales results give us and our trading partners a positive boost for the upcoming autumn business.”

Thomas Siegert, Managing Director of Westfalia Mobil GmbH: “Caravan Salon was a real highlight for us. In Hall 15, we received a great response to our Urban Camper and panel vans. From the very first day of the trade fair, our stand was bustling with visitors – our new products generated a lot of excitement and our well-known models were also very popular. We were particularly pleased with the positive mood among visitors: conversations were characterised by anticipation of travel, a thirst for adventure and a desire for individualised holiday solutions. With many exciting contacts, concrete enquiries and successful deals, we and our trading partners can look back on a trade fair that not only met our expectations but exceeded them compared to last year. CARAVAN SALON 2025 has shown once again that the passion for mobile travel is growing – and we are actively shaping this trend.”

Marie Boulanger, Thetford Managing Director Europe & APAC: “The impressive number of visitors to Caravan Salon confirms how much Europeans love the freedom of traveling with a caravan or a motorhome. Our market remains resilient and dynamic, and this is a clear sign that our industry has exciting years ahead. At Thetford, we are proud to play our part in enhancing the travel experience for all.”

Michael Krämer, Managing Director of Campwerk GmbH: “Caravan Salon 2025 in Düsseldorf once again impressively demonstrated the appeal of this trade fair. The first weekend in particular highlighted the exceptional quality of the visitors – we were able to hold numerous discussions, place significantly more offers and achieve a noticeably higher number of sales. One highlight was the visit by Minister- President Hendrik Wüst, who took a close look at our products and the special features of our niche market. We were delighted by this recognition, which once again highlights that roof tents and tent trailers are not only a category in their own right, but also the ideal entry point into the world of caravans and motorhomes. We look back on this year’s Caravan Salon with great gratitude and confidence and are already looking forward to next year.”

Photos: Messe Düsseldorf / ctillmann