11/01/2023

11 January 2023
11 January 2023, Comments Comments Off on Winnebago partners with ironman triathlete champion Lionel Sanders
Winnebago partners with ironman triathlete champion Lionel Sanders

Winnebago has announced a partnership with Ironman triathlete champion Lionel Sanders who will use a Winnebago Revel campervan as a base for training and relaxing in between competitions. 

“Winnebago’s partnership with Lionel Sanders is a natural fit,” said Winnebago Outdoors Director of Marketing Business Development and Strategy Kunal Mehta. “Lionel is passionate about outdoor recreation and so are we. It’s thrilling to support him through use of the Revel, which is the perfect launching pad for outdoor adventure. Our hope is that it provides continuous comfort and utility to help him reach even greater career success, while at the same time, allows him the opportunity to experience the outdoors in new, rewarding ways.”

The Winnebago Revel, launched in 2017, is a rugged 4 x 4 camper van based on a Mercedes-Benz Sprinter. With on-demand four-wheel-drive, electronic stability, traction control, and a lithium battery, the Revel easily goes off-road and off-grid, providing Sanders flexibility to train and unplug as needed.

“I am really excited to announce my partnership with Winnebago!” said Sanders.  “Since we travel all over the US for races and training camps, it was a logical alliance to bring more eyeballs to the sport of triathlon as well as to highlight how Winnebago can play a role in enhancing the already active person’s lifestyle!  Winnebago and I share the same mission—to help people explore a healthy, outdoor lifestyle, whether it be for work or play.  I cannot wait to see what we can do together!” 

An Ironman triathlon consists of a 2.4-mile swim, followed by a 112-mile bicycle ride and marathon 26.22 mile run. It is considered to be one of the most difficult one-day sporting events in the world.

Lionel Sanders is a Canadian professional triathlete. He is the winner of the 2017 ITU Long Distance Triathlon World Championships. In 2017 and 2021, he placed second at the Ironman World Championship. Since beginning his career in 2013, he has won a total of four Ironman and 29 half-Ironman races.

Winnebago offers a full spectrum of travel trailers and motorhomes ranging from Camper Vans to luxury Class A diesel pushers. For more information, visit www.winnebago.com. Winnebago is a wholly owned subsidiary of Winnebago Industries (NYSE:WGO), a manufacturer of premium outdoor lifestyle products.