American recreational vehicle manufacturer Winnebago Industries has announced the appointment of Simone Silva as its new Vice President, Aftermarket and Enterprise Customer Experience.

This newly created role within Winnebago Industries is designed to help the company grow its aftermarket business across its portfolio of premium brands while advancing a unified vision for customer experience excellence.

Simone joins Winnebago Industries with more than two decades of customer service leadership experience, having previously worked as Vice President of Quality and Customer Experience at RV brand Newmar. She has also held global leadership positions at Whirlpool Corporation and Volkswagen, overseeing customer experience, consumer services, and quality initiatives across multiple businesses and brands.

“This role reflects our commitment to serving customers beyond the initial purchase and strengthening our connection with owners throughout their journey,” said Amber Holm, chief marketing and experience officer at Winnebago Industries.

“Simone has a proven track record of building customer-focused organisations and leading transformational change. Her ability to align teams around a shared customer vision, combined with deep expertise in quality, service, and customer engagement, makes her uniquely qualified to help us elevate the ownership experience and expand our aftermarket business.”

Simone added: “Our portfolio includes some of the most trusted and respected brands in outdoor recreation, supported by highly engaged owners and a deep commitment to innovation.

“I’m excited to join the team and help build on that foundation by creating an even better ownership experience for customers. We have a tremendous opportunity to serve owners throughout their journey, strengthen lifelong relationships with our brands, and support the company’s long-term growth ambitions.”