13 September 2023
13 September 2023, Comments Comments Off on Westfalia announces brand relaunch in North America
Westfalia announces brand relaunch in North America

Westfalia campervans are making a return to North America via Canadian manufacturer Roadtrek, under the ownership of The Rapido Group, who will make them at its base in Ontario, Canada. A pre-production model of the North American Westfalia Van will be exclusively revealed to dealers this September at Elkhart, marking a new chapter in the brand’s legendary history.

Len McDougall, Head of Sales for Westfalia North America, expressed his enthusiasm for the relaunch, stating, “We are excited to share our team’s hard work in development and engineering to bring this iconic brand back to North America – this is one debut that you don’t want to miss.”

Westfalia’s legacy of innovation and quality will be maintained as the new vans will be proudly produced in Ontario, Canada. To ensure the brand’s integrity, Westfalia North America is looking to establish an exclusive dealer network. These select dealers will uphold the highest standards of Class B sales and customer service commitments.

As part of the brand representation opportunity, Westfalia North America will offer a specially curated sales and customer experience display for dealer locations. This display will showcase the brand’s unique features, including the patented easy foldout combination front bench seat/bed, which simplifies travel seating and sleeping arrangements without the usual hassles of setup.

McDougall hinted at the impressive design, stating, “The display model will feature sleeping availability in the front, rear, and upper pop-top area of the Van. You will have to stop by the display to really take in all the details.”

The relaunch of Westfalia in North America is a momentous event that promises to rekindle the spirit of adventure and freedom that the brand is renowned for. Interested dealerships are encouraged to visit the display located along Executive Parkway September 25th through September 28th, 2023.  

For more information about the relaunch of Westfalia in North America, visit the website westfalia-americas.com to receive exclusive updates for Westfalia camper orders and sneak peeks.