21 September 2021
21 September 2021, Comments Comments Off on Visitors to the 2021 Salone del Camper increase by 74% compared to 2020
Visitors to the 2021 Salone del Camper increase by 74% compared to 2020

Visitor numbers for the 2021 Salone del Camper increased by +74% compared to the 2020 edition, to get closer to the pre-pandemic numbers. The exhibition is organized by the Caravan and Camper Manufacturers Association (APC), and is the most important sector event in Italy and the second internationally.

There were almost 100,000 visitors this year, a record attendance for the 12th edition of the Salone del Camper at Fiere di Parma, Italy. 

Nearly all the major brands chose the Salone del Camper to present their latest models and a large number of enthusiasts met here, attracted by the large showcase of vehicles and accessories.

There were 200 exhibitors from 15 countries with 600 models on display, of all shapes, sizes and prices. Almost 453 accredited media (journalists, bloggers, influencers and YouTubers) published 920 articles published, numerous reports on the most important national television stations and great success across social media channels.

The buoyancy of the sector was evidenced by a visit by the Minister of Tourism, Massimo Garavaglia, emphasizing the importance of investing in a sector that is becoming the driving force for the recovery of the tourist industry.

Massimo Garavaglia has ensured the interest in investing in the construction and important resources to be made available to local authorities for new parking areas. He asked the sector operators to define the quality standards to invest adequately, with an offer that meets the expectations of tourists. 

Antonio Cellie, the CEO of Fiere di Parma commented: “We close the 12th edition of the Salone del Camper at Fiere di Parma with a result that goes beyond all expectations. It is the recovery show, which after the difficult but strongly desired 2020 edition, looks to the future with great optimism. A result that rewards the work done, in the belief that the growth trend of en plein air tourism has transformed from a contingent phenomenon into a structural one. A world of new enthusiasts has entered this sector and has no intention of abandoning it”.

The interest in open air tourism has also given impetus to the sector market which has seen the Italian production of motorhomes exceed all previous records, registering an increase of 50%. 

Simone Niccolai, president of APC said: “The increase in demand highlighted in the last year is reflected in the interest shown in the Salone del Camper, which has seen an increasing number of newbies alternating between the stands to learn more about the world of itinerant vehicles “.

Niccolai also emphasizes the quality of the exhibitors who have chosen the Salone del Camper to present their new products.

Next year’s Salone del Camper will run from 10 to 18 September 2022.