3 February 2022
3 February 2022, Comments Comments Off on Uwe Frers, from ADAC Camping, points out the 5 points for the success of European campsites
Uwe Frers, from ADAC Camping, points out the 5 points for the success of European campsites

On January 14, the 2022 edition of the ADAC Camping Gala was held online, in which the ADAC Camping Awards were assigned to four accommodation facilities – the Spanish La Ballena Alegre, the Italian Centro Vacanze Pra’ delle Torri, the 50plus Campingpark Fisching from Austria and Camping Stover Strand Kloodt from Germany – and Josipa Cvelić Bonifačić ​​from Croatia was included in the sector’s Hall of Fame. On that occasion, Uwe Frers, CEO of ADAC Camping, presented the situation and market prospects very effectively.

 

In his presentation, Frers identified 5 important points: the recreational vehicle market in Germany, which has exceeded one hundred thousand registrations; the quality of the offer of European campsites, increasingly sought after by customers; the ability to accommodate campers in accommodation facilities, which are suffering today; online reservations for campsites, which are becoming increasingly important; and sustainability, with an interesting analysis on the shift of interest of the younger audience towards this issue.

We have extrapolated his speech, short (just over 10 minutes) but incisive, from the recording of the ADAC Camping Gala evening and we propose it here: