With 54,000 visitors, the Salone del Camper 2020 exhibition in Parma, Italy (which ran from 12 to 20 September, 2020) exceeded the expectations of the organisers, the Fiere di Parma and the APC (Association of Caravan and Camper Manufacturers).
The Salone del Camper is an important national event for the caravan industry in Italy, and like the Caravan Salon Düsseldorf, despite many concerns and question marks around the COVID-19 pandemic in the months prior to it opening, it showed that a safe and the COVID compliant show was possible.
Those doubts were swept away by the ability of the caravanning people to respond and adapt with great discipline and a sense of responsibility to the new 'normal' requirements of behaviour in public places, which allowed the first post-Covid Fair for Italy's caravan industry to achieve a success that exceeds everyone's expectations.
Antonio Cellie, CEO of Fiere di Parma said: "One of the best Salons ever has ended, for the passion, commitment and dedication we all put into it to make everything work better. I think we can safely say that we have made it; we passed a difficult test made all in all simple by the collaboration of everyone, first of all the visitors who once again proved perfect at putting into practice some basic rules of common sense and coexistence, which are the basis of the philosophy of the people of Tourism in Freedom. All together we have shown that a fair in safety with the paying public can be done. The 54,000 visitors who filled the 61,000 m2 of the exhibition area for all nine days of the event complied with all the precautions and all the control measures envisaged, with a sense of civility and exemplary education. This is certainly the greatest success of this 11th edition of the Salone del Camper, that is the confirmation that a fair can be done safely, even in a pandemic emergency. I will conclude by giving everyone an appointment next year for the 12th edition to be held at the Parma Fairs from 11 to 19 September 2021."
Everything went smoothly, from the day of the inauguration, Saturday 12 September, with the official greeting and the ribbon-cutting carried out by Paola De Micheli, Minister of Infrastructure and Transport. The crowd of visitors was distributed in orderly and controlled queues at the entrances, the entry flows were smooth and facilitated, access to the stands and the views of the vehicles on display went smoothly.
Simone Niccolai, President of APC - partner of Fiere di Parma in the organization of the Salone del Camper - said: "We are happy, there are no other words. The results exceeded our expectations, both as regards the turnout and as regards our commercial activity with a volume of sales equal to the past editions during the fair. There were many enthusiasts interested in new vehicles and numerous newbies who, for the first time, were considering this type of vehicle and holiday, driven by the trend that sees caravans and campers as safe vehicles at this time of the pandemic. Tourism in Freedom has once again given new vitality to our country, demonstrating that a trade fair event still has appeal and meaning, naturally if done with all the necessary and mandatory precautions, especially if managed as it this one was, that is flawlessly by all, also from the visitors, to whom our greatest applause and thanks go."
"Even before starting the Salone, the conditions were good," continued Niccolai, "Thanks to a healthy sector and a very clear recovery after the lockdown, months like July and August had registered an increase in registrations over 100 percent compared to 2019; moreover, the camper had become the undisputed protagonist of the summer, being universally elected as the ideal vehicle for a safe holiday, so much so that more than a million tourists visited our Peninsula aboard recreational vehicles during the hottest months of 'year '."