Adria achieves another record year in 2020/21 and invests €6 million in new plant
Adria Mobil, with its Adria and Sun Living brands, continues to go from strength to strength, recording another record year in 2020/21 and strong sales performance through early 2022, despite challenging supply chain disruptions which are affecting all recreational vehicle manufacturers.
Adria Mobil operates as an autonomous company within the Trigano Group, managing its brands, products and distribution independently, whilst benefitting from group synergies at its state-of-the-art manufacturing sites in Slovenia.
Sonja Gole, Adria Mobil General Manager commented: ‘’In a fiercely competitive market we are proud of our performance and results in the year 20-21. The pandemic stimulated interest in our products, in mobile leisure experiences and the lifestyle they deliver. We managed to capitalise on that and the underlying growth of our brands through hard work and a relentless focus on our Adria and Sun Living brands, our products, our distribution and our customers. The disruptions in the supply chain affects all recreational vehicle brands, we are also facing continuous challenges and with full flexibility try to maximise our delivery performance and fulfilment of our highly increased order book with final customer orders, in the best possible way’’
Sonja Gole continued: ‘’Current and future sales for the year ahead, are more dependent on managing the heavily disrupted supply chain rather than any lack of demand. The post pandemic boom in interest in the recreational vehicle lifestyle, sees our level of pre-sales and our current order book at record levels. We moved from a seasonal to a non-seasonal supply model, as known in automotive industry, due to delivery and price management uncertainty and we work daily to support our distribution partners to manage consumer expectations. New product launches are not necessarily linked to the seasonal cycle but we keep investing in future new product development and the new Supersonic on Mercedes-Benz is the best example of this.’’
Last year, Adria Mobil achieved a turnover of €617 million (14% CAGR growth 2015-21) and produced 19.807 Units (Motorhomes, Caravans, Vans & Mobile Homes under Adria brand with 2,121 employees working in the whole group (+321 in 20/21). It says it has a 7.0% EU market share for the Adria & Sun Living brands, plus distribution in 30 countries with over 500 sales points.
In March/April 2022, Adria Mobil invested €6 million in production capacity and efficiency to set the company for the period ahead.
A new campervan manufacturing facility came on stream in March 2022, at Bič just 20km from Adria Mobil’s HQ and principal manufacturing site at Novo Mesto, in Slovenia. The new Bič site is already producing Adria Twins and Twin Sports models, Sun Living V-Series campervans and Active minivans.
The Bič site enabled a re-organisation of the main manufacturing site, which is the largest recreational vehicles manufacturing site in Europe under one roof (at 43,000 square meters) following world-class manufacturing and quality principles. Two new dedicated Adria production lines – one for integrated motorhomes (Supersonic, Sonic) and one for premium caravans (Astella, Alpina) are now in operation.
Combined with recent investments in the expansion and increased automation of the sandwich panel and body shop, the relocation to an adjacent building of the electroline (which assembles wiring and electrical systems) and the recently opened spare parts warehouse, these investments increase the capacity and efficiency of this impressive site.
In the 22-23 period, Adria is bringing important new vehicles to the market. This includes the all-new Supersonic integrated motorhomes on Mercedes-Benz, new generation Coral XL motorhomes and the best-selling Matrix and Coral ranges, add new Supreme models on Mercedes-Benz. There are detailed improvements across all motorhome ranges, including new front LED lights on the Sonic and new rear wall with LED lights on the Compact. Adria motorhomes are available on Fiat and Citroen base vehicles, so the addition of Mercedes-Benz, offers consumers further choice.
For 22/23 Adria now launches the new generation Altea caravan range, which adopts the new generation exterior design and brings a fresh approach to contemporary home-style interiors, with easy comfort and practicality.
In the booming campervan market, now all Adria Twins and Twin Sports are offered on Fiat and Citroen base vehicles (in most markets) and there are new sunroof and window solutions on Twins and interesting two new shorter layouts in Twins and one new layout in Twin Sports.