6 March 2018
6 March 2018, Comments Comments Off on Swift Group: record breaking perfomance at the last Birmingham show
Swift Group: record breaking perfomance at the last Birmingham show

The encouraging start to 2018 continued for Swift Group with strong sales across its entire portfolio at the recent Caravan, Camping and Motorhome show (20-25 February). Overall motorhomes sales were the best ever recorded at the event driven by standout performances on the Escape and Bessacarr ranges. Touring caravans were boosted by the launch of Swift Sprite Super with the new models attracting considerable interest and sales orders. Total caravan sales including Airstream were the third best ever for Swift at the show, a tremendous performance considering this year Swift made their retail sales incentive available at dealerships outside of the show dates.
On Holiday Homes, Swift secured a number of lucrative wholesale orders especially on the lodge portfolio. The redesigned Holiday Park area also attracted plenty of footfall, with dealers and park owners on the Swift stand reporting record lead generation.

“Culminating with the Caravan, Camping and Motorhome show, the first two months of 2018 has been a hugely successful period for Swift” commented Nick Page, Swift Group Commercial Director. “Introducing our retail incentive earlier has been a key driver of sales and ensured Swift are well placed to finish the 2018 season strongly”.