7 March 2023
7 March 2023, Comments Comments Off on Swift Group launches ‘Every Swift has a Story’ TV advertising campaign
Swift Group launches 'Every Swift has a Story' TV advertising campaign

The Swift Group, one of the UK’s largest caravan, motorhome and holiday home manufacturers, has launched its first TV advertising campaign to promote the joy of adventure and spending quality time together, with the strapline, “Every Swift has a Story’.

The national TV campaign is one of the biggest marketing investments the brand has made and is designed to promote the joy of adventure, showing how spending quality time together in a Swift vehicle will create memorable holiday experiences for years to come. The creative concept behind the ad is designed to appeal to a wide audience, including those who seek adventure and holidaying off the beaten track, and those wanting to lead a relaxing and healthy life while experiencing wonderful new places.

The advert features three of Swift’s vehicles: the compact and lightweight Basecamp caravan; the Voyager, its new Ford Transit-based family-friendly motorhome; and the Monza, Swift’s pop-top campervan.

Jo Mitchell, Head of Marketing at the Swift Group commented: “We are really excited about going on TV for the first time with our ‘Every Swift has a Story’ ad campaign. It is a fantastic opportunity to get in front of a new, wider audience with a creative idea that perfectly communicates the joy of owning a Swift vehicle. The campaign is designed to raise brand awareness in an engaging and compelling way, drive purchase consideration and support sales through our unrivalled dealer network across the UK.”

The TV campaign kicks off on Monday 6th March and will run until the end of April across Channel 4, Channel 5 and Sky Media channels. The ads will also be supported by Sky Advance which amplifies the reach of the TV adverts online and by a paid social media campaign designed to engage with customers and share the ‘Every Swift has a Story’ creative concept.

For more details of the campaign and to view a behind the scenes film of the making of the video, click here: https://www.swiftgroup.co.uk/swiftstories/