13 December 2021
13 December 2021, Comments Comments Off on Swift Group decides not to exhibit at UK’s Caravan, Camping and Motorhome Show
Swift Group decides not to exhibit at UK's Caravan, Camping and Motorhome Show

The Swift Group, one of the biggest UK manufacturers of touring caravans, motorhomes and holiday homes has announced that for the first time it will not be exhibiting at the Caravan, Camping and Motorhome Show in February 2022.

It has issued a statement saying:

“Over the course of the last eighteen months we have been responding to changes in consumer behaviour and have modified our approach to sales and marketing.

Our strategy has focused on creating informative and engaging digital experiences to showcase the Swift brand and its range of products. In the absence of an exhibition in February 2021, we launched our first ever virtual event, Swift Live. This was incredibly successful with existing customers and new entrants to our markets being more willing to purchase product online, The attitude in out market, regarding digital has shifted and we believe is of significance. The digital route combined with our existing dealer network is sttong and local, which has proved to be an ongoing and successful combination.

We acknowledge that industry shows, including the February NEC exhibition, have played their part in Swift’s success. However, in light of the evolution in consumer behaviour, we have made a careful and considered decision to reduce our presence at industry shows in the coming year an as a result of this, Swift Group will not be exhibiting at the Caravan, Camping and Motohome Show, in February 2022.

We recognise that there is a place for this type of event and as part of our future strategy we aim to accommodate those consumers for whom a visit to an industry exhibition forms an integral part in their buying journey and experience.

We will continue to support our dealership network, some of which will be present and displaying our product at the February 2022 Caravan, Camping & Motorhome Show, whilst in parallel we will continue to expand and focus on our digital experience and presence.”