An international showcase for new trends in design, the Salone del Mobile in Milan has repercussions on the most diverse sectors: its influence on recreational vehicle furnishings is inevitable. But pay attention with exaggeration: a motorhome is made to last. We asked five RV sector designers for a reflection on the Salone del Mobile 2018.
Words Andrea Cattaneo Photo Andrea Cattaneo and Salone del Mobile.Milano
Milan is soaring. And soaring high, as ever: from 17 to 22 April the moral capital of Italy hosted edition number 57 of the Salone del Mobile, an event of global significance, which establishes essential points of reference in the field of design, both reaffirming the pillars on which the modern furnishing production process is founded and bringing to light new trends that will have a great impact on the world that surrounds us. The Salone del Mobile sets design icons, from products to designers as well as companies, on a pedestal, but also offers young talent the possibility of gaining recognition and appreciation on an international scale. There was attendance of 434,509, professionals and otherwise, coming from all over the world to visit the 210,000 m² of stands where 1,841 exhibitors gave it their all: it only takes a few figures to understand the importance of this event which can no longer be contained within the pavilions of the Rho-Pero exhibition site but extends over the entire city of Milan in a Fuori Salone (“out of exhibition” event) made up of exhibitions, conferences, temporary installations and much more besides. Let’s take a look at what was presented, trying to understand if and how this design excellence will be transferred to the passenger compartment of campervans and caravans. Needless to say, design goes well beyond form. The aesthetic factor is the most evident interface with the user of objects, but design is something that also blends materials, manufacturing technologies, ways of being and conceiving reality and even marketing and communication.