18 September 2023
18 September 2023, Comments Comments Off on Salone del Camper 2023 set new record: over 100,000 visitors
Salone del Camper 2023 set new record: over 100,000 visitors

The 14th Salone del Camper in Parma (Italy) was a great success not only in terms of the number of exhibitors (400) and vehicle (600+), the increase in floorspace (+20%), but also because it set a new record of over 100,000 visitors.

Antonio Cellie, CEO of Fiere di Parma, said, “The Salone del Camper 2023 has confirmed the positive trend of the industry on both the industry and tourism fronts. Technological advancements shown in the many interesting new products shown by the exhibitors, make this type of holiday more tempting and contribute to the desirable tourism offerings in Italy.”

Gloria Oppici, the Salone del Camper’s brand manager, said, “Campers are a great way to rejuvenate, stay safe and have unrestricted holidays favouring local experiential, cultural and culinary enrichments of the area. The luxury of a vacation in a camper or caravan is the luxury of freedom.”

Italy’s Tourism Minister, Daniela Santanchè, visited to show the sector’s importance to the Italian economy. “Italy’s challenge,” declared Minister Santanchè at the opening of the Salone del Camper, “is to make tourism a primary industrial enterprise, also focusing on the off-season. The Government’s will is to stand beside the entrepreneurs in the sector, and our commitment will be directed towards the implementation and requalification of rest areas, as well as reducing the VAT to 4% for campers purchased by people with a disability”.

Another milestone of the 2023 edition of the Salone del Camper is the presence of as many as eight Italian regions: Tuscany, Calabria, Marche, Sicily, Abruzzo, Molise, Friuli Venezia Giulia, and Emilia Romagna. In addition to foreign countries, including Croatia and Slovenia, present for the first time in a B2C fair. Another record achievement was the number of events hosted in the halls during the show, which included more than 70 presentations, talks, and appointments.

“In conclusion,” says Gloria Oppici, brand manager of the Salone del Camper, “the fair is an automotive expo but also the only event for people who like to travel and enjoy the luxury of freedom while on holiday. We are pleased that there is a political commitment to support camper rest areas and incentives for purchasing recreational vehicles for people with disabilities; this means that the sector is being given the consideration it deserves.”

“The Association of Camper Manufacturers (APC), co-organizer of the Salone del Camper along with Fiere di Parma, was very satisfied with this success,” concluded Simone Niccolai, President of APC. “This shows that the camper is increasingly appreciated Italy, for enjoying one’s free time in all seasons and in total comfort. And not just for vacations.”

The Salone del Camper has already released the dates for next year – the 15th edition: from 14 to 22 September, 2024.

Tourism Minister Daniela Santanchè (centre) with Simone Niccolai, APC president (on the right), during the opening ceremony of the Salone del Camper.