10/11/2021

10 November 2021
10 November 2021, Comments Comments Off on RVIA publishes its most comprehensive study of RV owner demographics
RVIA publishes its most comprehensive study of RV owner demographics
The RV Industry Association in North America has published its most comprehensive study of RV ownership ever conducted, providing deep insights and perspectives on the demographics and ownership habits of RV Owners, Former RV Owners, and RV Intenders. The study identified seven distinct clusters based on RV owners’ unique motivations, needs, and habits. It also offers a breakdown of the different types of RVs and a study of which demographics tend to prefer different types of RVs.  Natura Class B motorhomes, also known as camper vans, are owned by 4% of RVers. Most commonly used in the summer (73%), they are, on average, in operation 21 days of the year and during 56% of the owners’ vacation time. Those who purchase a Class B motorhome also tend to engage in hobbies including outdoor sports, fishing, and water recreational activities while on the road.  52% of Class B owners stay at a national park campground, while 51% prefer to stay at a state park and 43% head to a private campground. Motivations for purchasing a camper van include maintaining control over one’s own itinerary, spending time outdoors, and visiting a location with natural beauty. Natura In terms of owner demographics, they are primarily purchased by young families (42%), millennials and Gen-Zers (45%), and first-timers (34%). 33% of Class B owners are female while 66% are male. 55% are employed full time and 65% have an annual income of over $65,000. 59% live with no children in the home. The RVIA will look at who is most likely to own different RVs in the coming weeks. You can view the full report here. Source: RVIA staff