11 April 2022
11 April 2022, Comments Comments Off on RV Industry Association announces rebrand for ‘Go RVing’ to embrace the energy and vibrancy of RVing
RV Industry Association announces rebrand for 'Go RVing' to embrace the energy and vibrancy of RVing

Having launched the Go RVing campaign 25 years ago to promote the RV lifestyle to consumers, the RV Industry Association (RVIA) has now updated and redefined the Go RVing branding to appeal to a new generation of RV consumers as well as existing ones.

The first Go RVing ads appeared in print and on billboards to introduce consumers to the concept of a lifestyle with unified messaging from the RV industry and, more importantly, a call to action for consumers and prospective buyers. More recently, it has embraced digital platforms for its communications.

As the target market has changed over the years, the RVIA has redefined Go RVing’s visual branding which it says. “creates a timeless relevancy while embracing the energy and vibrancy that Go RVing represents”.

It says the new brand identity for Go RVing can stand among other iconic, culturally desirable outdoor giants, so RVing becomes associated with lifestyle brands that consumers want to identify with and be connected to – yet, emphasizing that the RV adventure is unique for each person.

The strategy behind developing the rebrand started by considering what was the one lifestyle element every RV trip has in common? The answer was – the open road. The RVIA says: “The new logo embraces the open road and connects it to our name and mission. The icon represents heading toward the horizon and adventure. The logo is clean, sleek, and modern.”

The rebrand includes new Go on a Real Vacation materials, and a 60-second commercial, which can be viewed here.