20/07/2022

20 July 2022
20 July 2022, Comments Comments Off on ‘Road to a Million’ PR campaign launched by Caravan Industry Association of Australia
'Road to a Million' PR campaign launched by Caravan Industry Association of Australia

The Caravan Industry Association of Australia has launched a ‘Road to a Million’ campaign, with a chance for someone to win $1,000,000, to keep camping ‘front of mind’ during its coming winter months.

The campaign aims to inspire and motivate Australians, including the 840,000 registered RVs, to take one more or multiple ‘Camping Road Trips’ this winter. It aims to tap into the pent-up demand that Australians have to holiday in 2022 and will focus on themes that include wellness, reconnection to people and nature, experiences and adventure, events plus more.

This campaign, an industry first, unites over 1,420 participating caravan holiday parks and the industry’s largest rental fleets in partnership with each of the 7-caravan holiday park state associations whose support made this possible. It is a wonderful testament to the character of the industry, when such scale can be achieved by all working together with a shared vision for the benefit of the industry and regional tourism.

The campaign will run from June 1 to 31 Oct and will offer campers the opportunity to enter a draw, for a chance to win a million dollars. It offers the 1,420 plus participating industry businesses the benefit of one more point of difference and value add to promote.

The campaign offers the 1,420 plus participating industry businesses the benefit of one more point of difference and value add to promote.

More info www.roadtoamillion.com.au