New figures from Tourism Research Australia have revealed 377,000 international visitors opted to caravan or camp in Australia in the year ending March 2019, representing a seven percent increase from the previous year.
The millennial market, led by working holiday makers and backpackers, continues to be the strongest age demographic with 157,000 international visitors aged 20 to 29 choosing caravanning and camping in Australia.
The 30 to 54-year-old age group represented 127,000 international visitors, followed by 73,000 visitors aged 55+.
The most popular state with international visitors was Queensland, with 132,000 visitors spending 1.6 million nights in the sunshine state. Following closely behind, New South Wales attracted 129,000 international visitors and Victoria had 91,000, an increase of five percent from the previous year.
International visitors spent a cumulative total of 4.9 million nights in Australia, which is a two percent decrease from the previous year.
Although there is a high (and growing) number of visitors who go caravan/camping in Australia, a challenge remains regarding length of stay; especially as core European markets soften due to economic uncertainty in the Eurozone and Brexit worries.