16 April 2021
16 April 2021, Comments Comments Off on REV Group appoints Mike Lanciotti as President of REV Recreation Segment
REV Group appoints Mike Lanciotti as President of REV Recreation Segment

The REV Group, which designs and manufacturers specialty vehicle brands (including several RV brands), has appointed Mike Lanciotti as President, REV Recreation Segment. In his new role, Mike will oversee all the recreation businesses and brands including Fleetwood RV®, Holiday Rambler®, American Coach®, Lance Camper®, Midwest Automotive Designs®, Renegade RV and Goldshield Fiberglass®. He will continue to report to REV Group President and CEO, Rod Rushing.

Mike Lanciotti was previously the Vice President and General Manager of Renegade RV®. He joined Renegade RV as its Executive Vice President in March 2008 and was named CEO and President four months later. Renegade RV was acquired by REV Group on December 31, 2016 and Mike was named Vice President and General Manager of REV Renegade LLC. During his 13 years with Renegade RV, Mike built the business to be a top performing recreation brand within REV Group and solidified Renegade’s position in the Super C industry classification and a premier Class C producer in all categories.

“With a successful career spanning over 20 years of consistent business performance, experience implementing quality operational controls for industry-leading profitability and product vision that drove Renegade to the top of its class, Mike is the ideal leader to direct our Recreation segment and develop cross-brand strategies,” said Rod Rushing, President and CEO, REV Group.  “I am confident Mike’s operational and commercial expertise will help our businesses meet the recent increased demand while exceeding expectations of consumers who are joining the RV lifestyle.”

Prior to Renegade RV, Mike was President and Chief Operating Officer of Lock Joint Tube. During his nine-year tenure, Mike drove a significant expansion of the mechanical tube producer, from two to four plants with considerable sales and profitability growth in the process. He has also served in leadership roles at Jackson Tube Service and Copperweld Miami Division.

Mike has an Executive MBA from Baldwin Wallace University and a bachelor’s degree from Thiel College with a focus in Accounting and Mechanical Engineering. 

The REV Group designs and manufacturers specialty vehicles and related aftermarket parts and services. It has a customer base, primarily in the United States, in three segments: Fire & Emergency, Commercial, and Recreation. It provides customized vehicle solutions for applications, including essential needs for public services (ambulances, fire apparatus, school buses, and transit buses), commercial infrastructure (terminal trucks and industrial sweepers) and consumer leisure (recreational vehicles). Its diverse portfolio is made up of well-established principal vehicle brands, including many of the most recognizable names within their industry. Several of its brands pioneered their specialty vehicle product categories and date back more than 50 years.