5 May 2022
5 May 2022, Comments Comments Off on REV Group appoints Alan Farash as Vice President and General Manager of REV Recreation Group
REV Group appoints Alan Farash as Vice President and General Manager of REV Recreation Group

The REV Group, which designs and manufactures vehicles in three segments: Fire & Emergency, Commercial, and Recreation, has appointed Alan Farash as the new Vice President and General Manager of it RV manufacturing subsidiary, REV Recreation Group, Inc. This role oversees the Class A Gas and Diesel recreational vehicle brands American Coach®Fleetwood RV® and Holiday Rambler®,  the two REV Service & Repair Centers and the genuine parts online warehouse.

Farash, who will report to Mike Lanciotti, President, REV Recreation Group, comes from a role as the Group President and COO for Reading Truck Group where his responsibilities included leading the company’s 22 sites, two manufacturing locations and 20 distribution, parts & service locations.

In addition to co-founding a technology start up, Farash has held senior executive roles in the specialty vehicle industry and began his career in manufacturing with Ford Motor Company, Powertrain Operations. Farash also held a leadership role at Workhorse Custom Chassis where he manufactured and sold Class A chassis for the RV industry.

“Alan is a proven team leader with extensive experience in commercial vehicle technology and manufacturing,” said Mike Lanciotti, President, REV Recreation Group. “Furthermore, he is skilled in implementing operational excellence initiatives, which will help to increase our production and delivery of our in-demand RVs to our dealers and loyal customers.”

Farash has a BSME in Mechanical Engineering from Kettering University and an MSA in Business Administration from Central Michigan University.

The REV Recreation Group, Inc. has one of the best and longest standing distribution networks in the industry and boasts some of the industry’s most recognized and iconic brand names such as American Coach®, Fleetwood RV®, and Holiday Rambler®. Headquartered in Decatur, IN, which is also its principal manufacturing location, it operates two state-of-the-art service and repair centers and a genuine parts online warehouse.

REV Group® companies serve a diversified customer base, primarily in the United States, providing customized vehicle solutions for applications, including essential needs for public services (ambulances, fire apparatus, school buses, and transit buses), commercial infrastructure (terminal trucks and industrial sweepers), and consumer leisure (recreational vehicles).

The REV Group’s diverse portfolio is made up of well-established principal vehicle brands, including many of the most recognizable names within their industry. Several of REV Group’s brands pioneered their specialty vehicle product categories and date back more than 50 years.