08/08/2023

8 August 2023
8 August 2023, Comments Comments Off on Pierre Rousseau, President of Salon des Véhicules de Loisirs in Paris shares his market insights
Pierre Rousseau, President of Salon des Véhicules de Loisirs in Paris shares his market insights

Pierre Rousseau, President of Salon des Véhicules de Loisirs that takes place in Paris from 7th to 15th October, 2023, has shared his analysis of this market and how this show will be a high point for the entire caravan industry and the public.

“Consumers today place more and more importance on travel and outdoor recreation,” says Pierre Rousseau. “This has stimulated demand for vehicles suitable for these activities. In particular, we have seen a 120 percent increase in the number of van registrations between 2017 and 2022,” he continued.

Like other shows, such as the Caravan Salon in Dusseldorf, the Salone di Camper in Parma and the Motorhome and Caravan Show in the UK, the Paris Leisure Vehicles Show is one of the most important in Europe.

The Paris Leisure Vehicles Show is highly anticipated and a real showcase for the market with the major foreign manufacturers, but above all, the highlights of the French industry. French leisure vehicle manufacturers have a significant place on the European market with groups such as Trigano, Rapido and Pilote who are well established with a reputation for quality, innovation and design.

“Let us also note the desire of French manufacturers to maintain the production of their brands in France. This is an essential factor for preserving jobs locally and showcasing ‘made in France’,” said Pierre Rousseau.

“The leisure vehicle industry in France employs a large number of people and maintaining these jobs contributes to the economic stability of the regions where these factories are located,” explained Pierre Rousseau.

The President also points out that over the next few years, the recreational vehicle industry will face several significant challenges, especially regarding the environment. He says that consumers and governments are paying increasing attention to the environmental impact of vehicles and manufacturers must, therefore, look into cleaner technologies, reducing emissions and minimising the carbon footprint of recreational vehicles.

Another challenge, he says, will be welcoming users of these vehicles, especially as France prepares to host a major event in 2024 – the Olympic and Paralympic Games.

“France is the number one destination for leisure vehicles in Europe,” says Pierre Rousseau. “Motorhomes can spend the night in dedicated service areas or ‘motorhome aires’, but it will be essential to continue to develop new, high quality aires,” he added.

The authorities and tourism stakeholders recognise the importance of the sector for the local economy and make efforts to facilitate motorhomes to stay in their areas.