03/02/2022

3 February 2022
3 February 2022, Comments Comments Off on New study in Germany confirms that caravanning continues to grow in importance and defies the declining travel market
New study in Germany confirms that caravanning continues to grow in importance and defies the declining travel market

The results of an opinion research study on caravanning in Germany commissioned by the Caravaning Industry Association (CIVD) show that the community of German caravanning fans has grown by more than two million newcomers to 13.8 million camping holidaymakers, which corresponds to an increase of 16 percent in the last two years.

The study was undertaken by the well-known Allensbach Institute for Public Opinion Research of owners and potential buyers  

It also found that 1.2 million campers express concrete intentions to buy recreational vehicles in the next one to two years. 

The study results show that caravanning continues to gain market share compared to the downward trend in the travel market caused by corona. It clearly showed that the popular form of open-air vacation was growing even during the pandemic and was ultimately able to generate an additional fan base of over 2 million German vacationers, which meant an increase from 11.6 million to 13.8 million people.

Compared to 2015, there was a significant increase of 1.2 million campers who want to buy a motorhome or caravan in the next one to two years.

The Allensbach pollsters also determined a clear trend with regard to the purchase decision for leisure vehicles with 66 percent of people planning to buy a holiday vehicle opted for a motor home. Within this group, 53 percent were in favour of buying a used one, with 13 percent preferring a new one. Of the 11 percent who wanted to buy a caravan, eight percent wanted a used one and three percent wanted a new one.

The pollsters also asked about the purchase criteria. Regardless of whether it was a new or used vehicle, the price (80 percent) and equipment features (75 percent) were decisive. The size of the vehicle was also important for the purchase at 58 percent. Less than half paid attention to the number of beds (43 percent).

Before campers bought their own recreational vehicle, 40 percent had previously rented a vehicle. The Allensbacher analyzed that 26 percent had rented a mobile home, nine percent a caravan and four percent even both.

A comprehensive analysis of the target groups also offered insights. There are the “discoverers”, the “thrifty”, the “flexible”, the “price-conscious”, the “passionate”, the “consistent” and the “full-time motorhome enthusiasts”. 

The newly identified target group of “discoverers” made up 17 percent of those surveyed, primarily traveling with children and in caravans on short trips. 

The same proportion is also for the flexible as a target group of the so-called double-income-no-kids target group, middle-aged couples who like to spend short vacations in the motorhome where it is not so crowded. 

As full-time motorhome owners, well-off Best Agers enjoy the privilege of being on the road with their own motorhome all year round, with a soft spot for visiting cities. 

The results also offer information about the next generation of caravanning. The following group of buyers, the millennials, attaches particular importance to sustainability and environmental protection, which they have found in caravanning as a form of travel. 

Daniel Onggowinarso, Managing Director of the Caravaning Industry Association (CIVD), draws the following conclusions from the study: “It is interesting that newcomers to caravanning also express similar values ​​and attitudes as the existing target groups, from which we can conclude that Corona is making the entry accelerated into the new form of vacation, but is not solely responsible for it.”

The entire presentation of the results can be downloaded here: https://www.civd.de/news/neue-studie-bestaetigt-caravaning-gewinnt-weiter-an-bedeutung-und-trotzt-dem-ruecklaeufigen-reisemarkt/