American RV giant Thor Industries has announced a new set of leadership changes within its organisation that it says are part of the ongoing evolution of its North American RV operating model.
The first change sees Ken Walters, President of Jayco and leader of the Jayco and Tiffin Motorhomes group, assume the role of President of North American RV operations.
This role will see Ken report to Thor executive management in Elkhart and will coordinate North American RV operations across all of Thor’s operating companies as they implement and build upon the initiatives of Thor’s North American RV Group operating model.
Meanwhile, the Vice President of Sales at Jayco, Nic Martin, will become President of Jayco, bringing an extensive background of sales and operations to the position.
"Ken has done an outstanding job as President of Jayco, guiding a highly respected towable and motorised brand through a difficult market while putting dealers and retail customers first,” said Thor Industries President and CEO Bob Martin.
“Early successes of the Jayco and Tiffin Motorhomes group are promising, and we are eager to amplify those successes across all of our North American RV entities.”
Another change will see Mike Ritchie, Vice President of Finance at Jayco, become CFO of Thor’s North American RV operations. Mike will fill a pivotal role with a focus on financial performance and aligning synergistic initiatives across the Thor North American RV operations, and he will continue to report to Colleen Zuhl, Senior Vice President and Chief Financial Officer of Thor.
Elsewhere, Trey Miller, Vice President of Marketing at Jayco, will be promoted to Chief Marketing Officer of the Thor North American RV operations, and Troy James, currently the Chief Operating Officer of the Thor Motor Coach and Keystone group, will become President of Keystone.
“We are extremely excited about the direction that our North American RV operating model has taken,” said Todd Woelfer, Senior Vice President and Chief Operating Officer of Thor.
“Our operating companies have taken this challenge head-on and identified a path towards enhanced synergies and structural improvements that further the alignment of our operating companies. We are focused on realising the benefits of our evolved operating model, driving out costs within the Company to strengthen our earnings profile and continue leading the industry in addressing the affordability concerns of RV retail customers. We will not simply stand by and pass rising costs on to pressured retail customers and dealers while waiting for an inflection at the retail level. We believe it is essential to our long-term positioning to prioritise the health of the retail market rather than abdicate responsibility. The strength of our leadership teams and the initiatives we are implementing will make us a key component of the solutions to the challenges facing our industry.”
Image: Thor Industries





















