13/06/2024

13 June 2024
13 June 2024, Comments Comments Off on National Go RVing Day 2024 reached 4m people
National Go RVing Day 2024 reached 4m people

The third annual National Go RVing Day that took place this past Saturday, June 8, 2024 was a hit on social media as well as national and local news and reached over 4 million people across the North America.

Established by Go RVing, the RV Industry Association’s (RVIA) marketing and consumer awareness arm, National Go RVing Day is an opportunity for the RV industry to highlight the benefits of RVing and an active outdoor lifestyle. The day takes place each year on the second Saturday in June. In preparation, Go RVing released a toolkit that industry partners used to promote the day to their audiences. It includes a promotional timeline, logos, social media video and graphics, sample social media copy, and sample article copy. 

One of its objectives is to motivate customers to embrace the RVing experience by reserving a campsite, visiting their local dealer, upgrading with a new aftermarket feature, or researching new road trip adventures. The RVIA provides its members with a toolkit of promotional material to promote National Go RVing Day.

“It is really impressive how the industry has made National Go RVing Day their own. It is thanks to all of the member companies who shared National Go RVing Day with their audiences, whether through social media, videos, articles, word of mouth, or any other method that have made this a success,“ said Monika Geraci, Director of PR & Communications for the RV Industry Association and Go RVing. “We look forward to growing National Go RVing Day even more next year.” 

On social media alone, the #NationalGoRVingDay hashtag was used over 2,100 times on Facebook and 1,300 on Instagram. Likewise, several companies also made YouTube videos for National Go RVing Day, and some even ran special promotions in honor of the day.

Meanwhile, a local TV segment about National Go RVing Day was syndicated to 155 stations and viewed by an estimated 3.6 million individuals. Stations that carried the segment were in cities across the country, including New York City, Los Angeles, Chicago, Atlanta, San Antonio, Spokane, Tampa, and Salt Lake City. 

An additional one million people watched as auto expert and Go RVing spokesperson, Mike Caudill went live on Fox & Friends highlighting the upcoming National Go RVing Day with a campground and RVs in downtown New York.