Lippert Components has opened a new European headquarters and a 5,400m² factory, in San Casciano in Tuscany, Italy.
At the same time, Lippert Components is re-branding the products from the companies it has acquired so they all fall under the LCI brand. This is part of the American multinational’s plan to present itself as an easily identifiable supplier of components on the European RV market.
Bringing all of its subsidiaries under a single LCI brand, as it has done previously in overseas markets, has been a slower process in Europe, as the Lippert Components brand was not well known there.
Lippert Components has decided that it is now time to begin shifting the focus on to LCI brand in Europe as well, transforming historic brands into one product line (Project 2000 product line, STLA product line, Metallarte product line, etc). As a consequence, the logos will disappear on all products and accessory components, leaving only the Lippert Components brand.
The new European headquarters has 1200m² of offices, home to both the production plant’s technical management and the Lippert Components (LCI) RV Europe management, administrative and sales teams.
In line with Lippert Components’ US system, the factory has been identified with a number: Plant 304. All of Metallarte’s production has been moved into this new building.
Project 2000 production (beds, supports and steps) remains at Plant 302 in Calenzano, Italy, while its STLA bed systems and table legs continue to be produced in Pontedera, Italy, at Plant 307. The RV Doors cabin doors are still produced in Mirano, Italy, at Plant 303.
“The cell doors and hatches are produced here, while the cabin doors are still produced at our Mirano factory,” says Michele Checcucci, CEO of LCI RV Europe. “Two new loading and unloading bays have been opened and we have collaborated with our lean manufacturing consultants in the USA to create a workflow, with the aim of optimising production in line with the latest philosophy of simplification and waste reduction, and striving for perfection through continuous improvement.”