30 June 2023
30 June 2023, Comments Comments Off on Leading electronics manufacturer Avtex launches in Europe
Leading electronics manufacturer Avtex launches in Europe

Avtex, a leading manufacturer of Motorhome and Caravan television, Sat Nav and WiFi Routers has launched in Europe. Its new headquarters in Belgium is set to springboard the 30 year established brand and will initially house its sales, distribution and after sales support functions with plans to introduce dedicated R&D and marketing departments in the next 6 months.

A base to service its growing network of distributors and customers in Germany, Netherlands, France, Spain and Italy follows Axtex’s strategy to establish a presence to press the brand into a leading position in all territories by the close of 2026.

Chief Executive Officer, Tim Hart, says “Avtex’s products are designed from inception for the mobile leisure business and Europe has been an excellent market for us for the last ten years. European sales are underpinning our expansion plans and outstripping growth in any other territory. Launching a European headquarters is long overdue and was originally delayed by the pandemic. We are delighted to finally be opening here.

Chief Operating Officer and General Counsel, Clive Garrett-Evans adds, “A European headquarters will help us advance our over-arching strategy which includes moving into the US. Being able to decentralise control from our UK operation increases the tempo of growth and Europe is a priority for us. With growth accelerating in UK, Australia, New Zealand and Europe we are committed to ensuring each territory enjoys the benefit of having an established base properly serving our product and customers. This better serves the customer and champions our brand values in a much more direct way.

Avtex’s Chief Technical Officer, David Jones will work with industry stalwart, and Avtex new General Manager Claude Ledene to ensure the business continues on its technology led trajectory.

Mr Ledene says of the launch, “We are excited to be offering Avtex’s already loyal customer base in Europe a better solution to purchase the product and to receive Avtex’s now famous after-sales service from our new premium office space and warehousing here in Belgium. I have known Avtex products for over ten years and our ability now to offer stock and support in Europe will drive our position here.”

The new Avtex operation launches in Belgium mid-July 2023