Layout is the single most important factor for consumers when deciding on which leisure vehicle to purchase, according to a new study conducted by Sweden’s Caravan and Motorhome Association (HRF).

More than 90 per cent of respondents to the buying trends survey said that layout was the most important factor when choosing a caravan or motorhome, with price in second place with 77 per cent, and comfort and equipment level in third with 66 per cent.

Total weight was the fourth most important factor with 44 per cent, moisture resistance was fifth with 39 per cent, and design was sixth with 37 per cent. Road safety and brand were way down the list, with just 20 per cent of participants saying this was an important buying factor.

“It goes without saying that you buy a caravan that suits your own needs,’ said Tony Ekström, CEO of caravan manufacturer SoliferPolar.

“The work of developing good and suitable layouts is always in focus. What are the trends? What is popular? What is interesting right now? The important thing is not to compromise on the overall picture.

“There are many different requests for layouts, which creates challenges for us. Of course, we try to incorporate popular layouts into smaller caravans, but we only have a certain amount of space to work with, so something has to give.

“It’s always fun to come up with concept stuff, but there has to be a purpose to it, and it has to lead to something. Right now, we’re making what people want, and it’s still working really well. There are no sacred cows, and that’s pretty nice.”

The sleeping area was considered by those surveyed to be the most important aspect of any caravan or motorhome layout, with 80 per cent of people saying so from all age demographics.

This interesting study coincides with the latest motorhome registration from Sweden, showing that the market saw a 21.43 per cent increase in new motorhome registrations in November 2025 compared to the same month in 2024.

This data, also from HRF, showcases that motorhome registrations from January to November in 2025 are up 46.78 per cent compared to the same period last year.

HRF Chairman, Per Nilsson, said: “Motorhome sales continue to increase, and new customers are discovering the freedom and possibilities of mobile living.

“The use of mobile living in motorhomes or caravans contributes nearly 20 billion to the local economy every year when our customers are out travelling, so increased interest is good for the whole of Sweden.”

Photo: HRF