Italian leisure vehicle brand Laika has announced that Stefan Riedlinger has been appointed as its new Head of Marketing and Communications.

Stefan brings solid experience in the industry to Laika, having previously worked for Dethleffs and Sunlight, where he worked for the following nine years in various marketing roles, gaining valuable expertise in market positioning, communication, and marketing management.

The existing marketing team for Laika, including Senior Marketing Coordination Manager Salvo Vecchio, Sales/Marketing Operations and Project Manager Stefano Caselli, and Marketing Communications Specialist Roberto Gugliotta remain in place at the Erwin Hymer Group-owned company.

In a statement about Stefan Riedlinger’s appointment Laika Managing Director, Ute Hofmann, said: “At 37 years of age, Stefan Riedlinger combines solid professional expertise with a genuine passion for the camping lifestyle. As an enthusiastic camper himself, he brings not only strategic competence but also an authentic connection to the products and the community we serve.

“Together, they [our marketing team] will drive forward the vision of developing Laika into a premium-performer brand, rooted in the company’s heritage and guided by our core values of Italianness, Pioneering Heritage, Excellence, and Timeless Craftsmanship.

“As part of this initiative, the product portfolio and communication strategy will be renewed and adapted for the future to ensure that the brand continues to perform strongly in the market. The official launch of this renewed brand strategy is planned for Summer 2026.”