07/02/2024

7 February 2024
7 February 2024, Comments Comments Off on KNAUS remains the strongest motorhome brand in terms of new registrations in Germany in 2023
KNAUS remains the strongest motorhome brand in terms of new registrations in Germany in 2023

Knaus Tabbert says it has established itself as a market leader in new motorhome registrations in Germany for the first time in 2023. Its premium brand, KNAUS, achieved a market share of 8.6% in calendar year 2023, or around 70% more new registrations year‐on‐year in Germany.

Its WEINSBERG brand also secured a top position in the German registration statistics with a market share of 5.7%, taking third place in the 2023 calendar year.

In the semi‐integrated motorhome segment, the KNAUS brand ranked first in 2023 with 18.1% and Weinsberg second with 10.0% of new registrations in Germany.

“Almost every third semi‐integrated motorhome registered in Germany in 2023 is a vehicle from the Knaus Tabbert Group. This is strong proof that we are absolutely right with our focus on technology, innovation and product diversity. This extremely pleasing development is based not least on a strong and established dealer network,“ says Wolfgang Speck, CEO of Knaus Tabbert AG.

In 2023, a total of 90,365 new caravans and motorhomes were registered in Germany. After the record results of the first few years of the coronavirus pandemic, the market has normalised as expected by the industry. With 68,469 new motorhome registrations and 21,896 new caravan registrations, the industry is below the record years of 2020 and 2021, but still recorded a comparatively good annual result, as the Caravanning Industry Association (CIVD) announced at its annual press conference in mid‐January 2024.