29/07/2020

29 July 2020
29 July 2020, Comments Comments Off on Interview with Eric Laforge, the new head of Fiat Professional, explains why the brand is still exhibiting at Caravan Salon Düsseldorf
Interview with Eric Laforge, the new head of Fiat Professional, explains why the brand is still exhibiting at Caravan Salon Düsseldorf

AboutcampBtoB has interviewed the new head of Fiat Professional, Eric Laforge, who started in his new role on 1 July 2020. In the interview, Eric Laforge explains why the Fiat Professional brand has chosen to still exhibit at the Caravan Salon in Düsseldorf in September.

Eric Laforge: “Fiat Professional has always been the market leader and has a deep-rooted tradition of presence at the biggest international shows. Unlike some of our competitors, we also have a historical and regular relationship with many of our end customers. The fairs are an opportunity for European motorhome owners to deepen knowledge of our products, meeting and talking to us. Fairs are an irreplaceable part of our customer care. On the B2B front, our major customers have also chosen to be there and we will be by their side. The motorhome fairs are often also held partly outdoors, they are moments of sale and not just a showcase, and they also offer us important feedback from the end customer. For these reasons we decided to be there.”

The Caravan Salon in Düsseldorf is open from 4th to 13th September 2020: https://www.caravan-salon.com/