22 January 2024
22 January 2024, Comments Comments Off on High interest in caravanning and leisure vehicles shines at CMT 2024
High interest in caravanning and leisure vehicles shines at CMT 2024

The CMT (Caravan, Motor, Touristik) fair, held in Stuttgart from 14 to 22 January 2024, attracted over 234,000 visitors. This marks a slight decline from the 2023 fair, which drew 265,000 visitors, equating to an 11.7% decrease. Roland Bleinroth, Managing Director of Messe Stuttgart, reflected on the success of the world’s largest consumer fair for tourism and leisure. “We are delighted to have welcomed such a large number of visitors. Exhibitors reported engaging in high-quality conversations, leading to numerous sales and bookings,” he said.

Despite challenges posed by weather conditions and a railway track closure, the fair maintained a vibrant atmosphere. This sentiment was echoed in a survey conducted during the event, where the fair received an impressive grade of 1.9. An overwhelming 96% of the visitors expressed their intent to recommend the fair to friends and family. The event showcased a diverse range of holiday options, featuring 1,600 exhibitors and 1,300 vehicles, complemented by a rich program including a holiday cinema, shows, and a service.

Significant success was reported by the partner country, the Philippines, and the culinary partner, the Swabian Alb. Daks Gonzales, Director of the Philippine Tourism Office in Frankfurt, highlighted the Philippines’ successful presentation that enabled visitors to experience their culture, nature, and adventure. Mike Münzing, Managing Director of the Swabian Alb Tourism Association, also reported unprecedented resonance and awareness for the region during the fair.

The fair also underscored the unabated interest in leisure vehicles, with exhibitors from the caravanning industry presenting vehicle innovations, accessories, and the latest technology. “Overall, we can conclude that not only the quantity, but also, fortunately, the quality of the conversations has increased,” said Bernd Wuschack, Managing Director at Carthago. Wolfgang Speck, CEO of Knaus Tabbert, expressed similar sentiments: “The great interest in our leisure vehicles exceeded our expectations. CMT is an important indicator for us at the beginning of the year.”

“The response at our stand was very positive. We were approached by many customers who travel with dogs,” shared Janina Jörissen, Stand Manager at Dünen Camping Amrum. This specific area of interest was the focus of the ‘Travel with Dogs’ themed day on January 17th. At various stands and in lectures, dog owners could gather tips and tricks for traveling with their four-legged friends.

Travel enthusiasm among Germans was confirmed by the FUR travel analysis, with exhibitors in the tourism halls reporting numerous booking inquiries. Inga Dockendorf, Managing Director of Island Adventure Travel, noted a boom in interest for Iceland as a travel destination. Maximilian Zwick of Europa-Park also expressed high satisfaction with the fair’s role in end-customer communication.

The subsidiary fairs – Fahrrad- & WanderReisen (Bicycle & Hiking Travel), Golf- & WellnessReisen (Golf & Wellness Travel), and Kreuzfahrt- & SchiffsReisen (Cruise & Ship Travel) – also reported success. They featured a wide range of outdoor activities, golf equipment, and wellness travel options, drawing large crowds and enthusiastic responses from exhibitors like Andreas Rabe of Husqvarna E-Bicycles and Otto Leibfritz of the Baden-Württemberg Golf Association.

CMT also served as a networking platform for industry professionals, offering programs like the RadRunde, Tourism Day Baden-Württemberg, and the European Innovation Award. The fair introduced the CMT Business Ticket this year, providing access to a business lounge and additional benefits, which was well-received.

The fair balanced holiday inspiration with important themes like international understanding and sustainability, including talks on sustainable winter tourism and awards for projects promoting international unity. An information stand also focused on eco-friendly caravan holidays.

Looking forward, the CMT 2025 is scheduled to take place from January 18th to 26th in Stuttgart, promising to offer a diverse and enriching experience for both leisure and industry attendees.

The complete report on the latest innovations and most intriguing vehicles will be published in issue 42 of Aboutcamp BtoB, which will be distributed in the first week of April.