A new UK-wide holiday park and campsite sector economic report, ‘Pitching the Value’, focussing on the economic impact of the sector together with the health and wellbeing benefits of such holidays, says this sector generates £9.3bn in visitor expenditure and supports 171,448 full-time employees.
The report, titled ‘Pitching the Value’, is the first time holiday parks and campsites across the UK have been analysed to show the value of the sector to the nation’s economy.
It was commissioned by the UK Caravan and Camping Alliance (UKCCA). This is an umbrella group comprising The National Caravan Council, The Camping and Caravanning Club, the Caravan and Motorhome Club, and the British Holiday & Home Parks Association.
The £9.3bn of visitor expenditure equates to £5.3bn Gross Value Added (GVA) to the UK economy. The sector’s GVA accounts for 8% of the tourism sector’s overall GVA of £64.7bn.
Other interesting statistics from this report include that visitors who stayed in rented or touring accommodation, such as caravans, spent on average £557 per visit (£101 per day); and visitors to holiday parks and campsites stay longer and spend more than the average tourist.
Bob Hill, who led the UKCCA joint working group, said: “This is a groundbreaking report that clearly demonstrates the important benefits to the economy brought by the UK’s many holiday parks and campsites.
“Pitching the Value will help the industry attract more investment and ultimately improve opportunities for it to grow, develop and create new jobs. Our findings reinforce the importance of holiday parks and campsites to the country’s tourism economy. That will help us to improve holidaymakers’ on-site experiences and choice, which in turn will also attract more overseas visitors to these shores.”
Holiday park and campsite operators also support local communities through capital and operating expenditure, and wages. Nearly half of those companies and organisations that took part in the report cumulatively spend nearly £303 million per year in this way. The research also found they engage with local communities through support for events such as fundraising activities, participate in recycling and environmental initiatives, and promote healthy active lifestyles in the great outdoors through pastimes such as walking and cycling.
The four sponsoring organisations of the UKCCA own or are affiliated to 6,243 holiday parks and campsites across the UK with a combined total of 438,076 pitches. Those sites offer holidaymakers a diverse range of accommodation such as touring pitches for tents, caravans and motorhomes, rented holiday homes, lodges, and chalets, plus glamping units like tipis and yurts, together with a wide selection of on-site facilities.
Bob added: “We want to use this compelling evidence to ensure key influencers and decision-makers support the development and growth of our industry at a national, regional and individual business level for the benefit of our economy and for holidaymakers themselves.”
Visit www.ukcca.org.uk for further information or to download a copy of the Pitching the Value report.