26 November 2021
26 November 2021, Comments Comments Off on Go RVing’s RV Owner Demographic Profile: Class C Motorhomes
Go RVing's RV Owner Demographic Profile: Class C Motorhomes

The Go RVing RV Owner Demographic Profile is the most comprehensive study of RV ownership ever conducted, providing deep insights and perspectives on the demographics and ownership habits of RV Owners, Former RV Owners, and RV Intenders. The study identified seven distinct clusters based on RV owners’ unique motivations, needs, and habits. It also offers a breakdown of the different types of RVs and a study of which demographics tend to prefer different types of RVs.

Class C

Class C motorhomes are owned by 7% of RVers, with the most common buyers being young families (22%) and millennial and Gen-Zers (30%). Additionally, amongst first-time owners, 39% choose the Class C. 

In terms of age, 36% of Class C owners are between 18-54 and 64% are age 55+. 42% are retired and 75% don’t have any children currently living with them. Additionally, 22% travel with their pets.

Class C43% of Class C owners are female with 57% male. Of those who are in the workforce, 57% have a household income over $65,000 and nearly half, 44%, pay cash up front when purchasing. 65% of RV owners say they will always have an RV.

Class Cs are used on average 21 days each year, most often during the summer (79%) and fall (61%). On average, they are in operation during 59% of owners’ vacation time. While on the road, Class C RVers like to participate in hobbies such as outdoor sports (44%), fishing (40%), and water recreation (27%). During their travels, Class C owners prefer to stay at state parks (59%), private campgrounds (51%) and national parks (50%). Along with their RV, 32% bring bicycles along for the ride and 23% bring a secondary vehicle.