19 January 2022
19 January 2022, Comments Comments Off on Go RVing promotes Karen Redfern to Chief Marketing Officer/Senior Vice President
Go RVing promotes Karen Redfern to Chief Marketing Officer/Senior Vice President

The RV Industry Association has announced that Karen Redfern has been promoted to Chief Marketing Officer/Senior Vice President of Go RVing.

Karen has been with Go RVing since its inception and has increasingly taken on a direct leadership role of all facets of the Go RVing programme, resulting in continued growth and success for the overall campaign.

“In her time with Go RVing, Karen launched the programme into the digital and social media powerhouse it has become,” said RVIndustry Association Executive Vice President, James Ashurst.

“She has built an outstanding team of talented marketers who have developed and executed award-winning promotions across all forms of media and platforms, delivering daily on Go RVing’s primary mission to engage and attract new consumers to RVing,” continued James Ashurst.

Karen Redfern commented: “It has been an amazing professional journey with the RV industry for over 30 years, especially being a part of the process that has taken GO RVing from an idea to one of the most envied industry marketing programmes. It is a privilege to work with such a creative, dedicated and talented teams in an industry I admire and have watched evolve in so many impressive ways. In this expanded role I look forward to working more closely with our members to achieve our common goals, nurturing the talents and confidence of my team as they continue to grow and together we continue to reach emerging populations of consumers who are inspired to become RV owners. Strategically, our campaigns and programmes, while ever-changing, are aways rooted in planting the seeds to future-proof the industry.”

GO RVing was founded over 25 years ago as a consumer-facing advertising arm of the RV industry charged with attracting new consumers to RVing and conducting consumer research to help the industry flourish.

As Chief Marketing Officer, Karen Redfern leads a team of marketing and communications professionals responsible for the industry’s brand marketing campaign, including strategic marketing, social and digital media, traditional advertising, video content creation, public relations, experiential marketing, partnerships and consumer trends and research.