17/06/2022

17 June 2022
17 June 2022, Comments Comments Off on Go RVing advertising campaigns win top prizes at National Radio Mercury Awards
Go RVing advertising campaigns win top prizes at National Radio Mercury Awards

Go RVing’s latest radio advertising campaign won a top prize in two categories at the National Radio Mercury Awards as well as the event’s highest honor, Best in Show. 

The Radio Mercury Awards recognizes and awards radio commercials and campaigns that successfully harness the creative tools of radio and audio to tell a story. The annual competition draws entries from advertising agencies, radio stations, production houses, and educational institutions across the country.

The top prize for a radio campaign went to the Go RVing for the “Don’t Let Your Vacation Ruin Your Vacation” campaign.  

Top prize for sound design was awarded to Go RVing for the unique spot created in conjunction with The Addams Family 2 film.

The Mercury Awards’ top honor of the night for Best in Show recognized Go RVing’s “Air Travel” spot which beat top-tier competitors including McDonalds, Hulu, Geico, Ad Council, Progressive Insurance, and Heinz.

“These wins are only possible with a team stacked with passionate, creatively-driven, ‘yes we can’ kind of team members,” said Go RVing CMO Karen Redfern. “We are exceptionally lucky to have creative partners, FCB Chicago, who work seamlessly with our in-house team and support great ideas from start to finish.”

Winners at the 2022 Radio Mercury Awards were announced at the 31st annual awards presentation held virtually and in-person at Sony Hall in New York. 

“It’s been an honor to be at this year’s Radio Mercury Awards and to award the incredible lineup of winners,” said Campbell Ewald Executive Creative Director Ale Ortiz and Radio Mercury Awards chief judge. “The final round jury and I were very impressed by the winners’ ability to not only entertain listeners but tell stories through radio and audio.”

“This year’s awards once again proved the power of sound and demonstrated the strength of radio and audio in conveying a brand’s message,” noted Radio Advertising Bureau President/CEO Erica Farber, and chair of the Radio Creative Fund. “This was an incredible night for radio, and it was so great to celebrate with everyone both in person and online.”

The spots and awards can be viewed here: https://youtu.be/Thd-AfK7404