16 January 2020
16 January 2020, Comments Comments Off on German caravan industry increased sales for sixth year running in 2019 – and set new record
German caravan industry increased sales for sixth year running in 2019 - and set new record

The German caravanning industry turned over almost €11.7 billion in 2019 and achieved the best result in its history. Registrations of new caravans and motorhomes increased by almost 14 percent to around 81,000 vehicles, says the Caravanning Industry Association (CIVD). In addition, 2019 was the sixth consecutive year the caravan industry in Germany grew.

It says that the European market for leisure vehicles recorded an increase of four percent and achieved the second best result ever with over 210,000 new registrations. Almost all national markets were up.

German motorhome and caravan manufacturers increased their production in 2019 for the sixth time in a row. In total, almost 125,000 vehicles left their factories – more than ever before. They have reported that demand continues to be high abroad: over 51,000 vehicles were exported.

In order to meet this enormous demand, the manufacturers and their suppliers are expanding their production capacities and are looking for specialists, trainees and career changers, in particular with technical and manual skills.

All three business areas – new vehicles, used vehicles and accessories – developed positively.

The German caravanning industry looks to 2020 with optimism. The manufacturers expect a further increase in sales figures in Germany and good international business. A representative study by the GfK also shows the enormous potential of this type of holiday. The market research institute has found that 22 percent of those questioned can imagine going on holiday with a motorhome or caravan. This corresponds to 14.2 million adults in Germany. Millennials between the ages of 23 and 37 and people with above-average incomes were particularly interested in caravanning.

But why is caravanning so popular? It stands for self-determined and independent travel and offers numerous leisure activities: from relaxing to sport to culture. Holidays with motorhomes and caravans thus meet the desire of more and more Germans for freedom and individuality.

The outdoor trend is also contributing to increasing popularity. And the development of vehicles contributes to the attractiveness of the vacation form. The manufacturers offer compact, individually configurable models that are becoming increasingly comfortable and intuitive to use.

The German economy is also benefiting from the trend towards caravanning. A study by the German Economic Institute for Tourism e. V. (dwif) shows the increasing economic importance of caravanning tourism. Holidaymakers with motorhomes, caravans or tents generated sales of €14 billion in 2018. That is 11.5 percent more than two years ago.

The Caravanning Industry Association requires politicians to further improve the framework conditions in order to fully exploit the potential of caravanning tourism – especially in rural areas and structurally weak regions. The focus is on expanding the caravanning infrastructure.