German car magazines vote Webasto most popular parking heater brand

8 April 2019
8 April 2019, Comments Comments Off on German car magazines vote Webasto most popular parking heater brand

In the latest reader surveys by three of the most popular car magazines in
Germany (‘Auto Bild’, ‘auto motor und sport’ and ‘Auto Zeitung’), Webasto has taken 1st place (again) in the Parking Heater category.

Each winter the three most-read car magazines survey their readers to ascertain the best brands among automakers and automotive suppliers.

In 2019, Webasto came top in the “Parking heater” category in all three reader surveys, and was able to extend its lead even further.

In the ‘Auto Bild’ survey, Webasto received 80 percent of the votes. In the reader’s choice awards of ‘auto motor und sport’ magazine, the company this year topped its winning result for 2018 by a further 10
percent, with 75.9 percent of the votes. In the ‘Auto Zeitung’ survey, 37 percent of readers voted for Webasto.

This year, approximately 200,000 readers participated in the on-line survey. They evaluated the brands by the criteria innovations, quality, design and price.

“We would like to sincerely thank all of the readers who voted for us,” says Bernd Joerg, Director Retail & Service Business Europe at Webasto.

“The fact that we were able to once again improve on our good result of 2018 shows us that we listened very well to the wishes of our customers, e.g. by delivering further developments – like our ThermoConnect web-based parking heater app.”

In the 2018/2019 buying decision study “Die Besten Marken” (“the best brands”) of ‘Auto Bild’, 80 percent of the approx. 63,000 participants voted for Webasto as the clear winner in the parking heater category (issue 13/2019). Thus the company improved its score by two percent
compared with the previous year.

In the reader’s choice awards “Best Brands 2019” of ‘auto motor und sport’, Webasto received 75.9 percent of the approx. 105,000 votes cast and, therefore, 10 percent more than in 2018 (issue 7/2019).

The readers of ‘Auto Zeitung’ voted Webasto “Top Brand 2019”, awarding the distinction “Gold” among parking heaters (issue 5/2019). Approx. 18,000 readers participated, of which 37 percent voted for Webasto. In 2018 this figure was 34.55 percent.