19/07/2022

19 July 2022
19 July 2022, Comments Comments Off on Ford (France) commissions new study on Vanlife
Ford (France) commissions new study on Vanlife

Last year, Ford (France) highlighted in a study the desire of the French to escape. More than one in three respondents said they were attracted to Vanlife, i.e. the fact of living in a converted vehicle in the short or long term. The Covid-19 pandemic has increased the attraction of the French for this way of life. To see if it is a passing trend, motivated by multiple confinements, or a practice that takes place without duration, Ford has carried out a new study with the Yougov* polling institute.

In a context of loss of purchasing power, Vanlife invites itself for 31% of the French as an economic solution to spend holidays at a lower cost, while 58% of parents of children under 18 would be ready to go on holiday with their child(ren) in a van or camper van. The most popular regions in France for Vanlifers were Brittany (17%) and Provence-Alpes-Côte d’Azur (16%).

The constraint of health restrictions has tended to fade since last year. 66% of French people consider that they have an impact on their desires to travel, compared to 74% in 2021. In this context, the French continue to favour land means for their travels. Like last year, 62% of them plan to use the car as a means of transport for their next vacation. Motorhomes, vans and converted vans remain in the minority (5%) in these projects but are gaining in popularity with consumers. Indeed, 44% of French people would be ready to switch to Vanlife for their holidays compared to 36% in 2021.

Additionally, the imagery of freedom, discovery and nature, associated with Vanlife has grown in popularity in recent years. Today, Vanlife appeals thanks to its guarantees of freedom and flexibility (46%), its lower cost (31%) and its response to the desires of the French to consume differently (26%).

Who are the “Vanlifers”? From the connected nomad to the adventurous camper, Vanlife seems to be attracting more and more consumers, and in particular young working people: 56% of 25-44 would be ready to take the plunge. This mode of travel also conquers families. 58% of parents of children under 18 would be ready to go on holiday with their child(ren) in a van or campervan. In an inflationary context, although the price of fuel continues to rise, Vanlife appears to 40% of these families to be a more economical solution compared to renting a house or apartment. The Vanlife also offers a new way to discover (or rediscover) the country. The majority of respondents (65%) would prefer to stay in France for a stay in a van. The coastal regions in the South and West seem to be the most popular destinations. While young people (18-24) are more attracted to the Provence-Alpes-Côte d’Azur region (28%), seniors over 55 favor Brittany (22%).

The top five preferred regions for Vanlife were Brittany 17% Provence-Alpes-Côte d’Azur 16% Corsica 10% Occitania 9% New Aquitaine 6%

“The pandemic and the economic crisis are forcing us to reconsider our ways of living and traveling. The Vanlife is taking the time to enjoy the road and the journeys, which we tend to want to erase from our holidays. By combining adventure and comfort, our Ford Transit Nugget meets the expectations of the French in terms of freedom and offers another way to discover the world. The increase in Ford sales for this vehicle confirms the appeal of this new trend. says Louis-Carl Vignon, President of Ford France.

In 2019, Ford launched its own line of camper vans. Based on the Ford Transit Custom, the European market leader for utility vehicles, the Transit Nugget was developed in partnership with motorhome specialist Westfalia. Thanks to its four beds and its kitchenette, it offers a fully equipped camping interior. To reassure the 39% of French people who are afraid of lacking comfort in a van, the Ford Transit Custom “Plus” model is even equipped with a toilet, a sink and a retractable privacy screen. Determined to help the French realize their dreams of adventure, Ford offers consumers the opportunity to test the Vanlife for the weekend or the holidays.