26/02/2024

26 February 2024
26 February 2024, Comments Comments Off on FIAT reveals five concept cars, including a camper
FIAT reveals five concept cars, including a camper

FIAT CEO, Olivier Francois, has revealed five concept cars inspired by its popular Panda car, including a camper version. They all share a common global platform from Stellantis, with electric, hybrid and ICE powertrains to ensure maximum relevance to customers wherever they live in the world.

The first car of this new family will be presented in July 2024, followed by the launch of a new model every year for the following three years. FIAT has produced a video where Olivier Francois shows the concepts – available at this link.

Olivier Francois stated: “FIAT is a global brand with 1.3 million cars sold last year and solid leadership in many parts of the world. We are in a global game and our next step will be to transition from local products to a global offer that can benefit all of our customers everywhere in the world. We are excited to share this glimpse into our future; a very near future, actually, since the first car will be presented in 4 months during the brand’s 125th anniversary celebration. That car will then be followed by 1 new model every year.”

The new cars will share the same philosophy – Functionality should never exist without Fun – and the same technology -a single global platform where new models can be manufactured on a local relevance basis. Wherever the new models are created, they can be produced in any part of the world.

FIAT is taking on the challenge of producing more sustainable and affordable cars with its “less is more” approach, removing redundant parts and reducing polluting materials such as chrome, alloys, leather, and the foams in seats; plus, there is a renewed focus on aerodynamic performance, as can be seen in the fastback concept, and on the “modularity” inherent in FIAT’s Italian ingenuity. The latter is favored by a transversal platform and a shared use of up to 80% common parts depending on the models—such as the interiors—resulting in a more efficient manufacturing, and benefits for the customers, such as affordability and distinctiveness.

The camper concept is ‘the ultimate do-it-all vehicle’. It pays homage to the “Fun-ctionality” of the Panda from the 80s, recalling the versatility of a car that was made for the city with the features of a SUV and the soul of a trusty companion.

The concept City Car is bigger than the current Panda, a sort of “Mega-Panda”, its design was also inspired by the brand’s birthplace: the iconic Lingotto building in Turin with its famous rooftop test track. FIAT’s designers were inspired by some of the Lingotto’s special features when creating the new design language: including structural lightness, space optimization and brightness. Meanwhile, the oval shape of the “La Pista 500” track on the roof made its mark on some of the aspects of the new model’s interiors: from the dashboard to the display and seats.

FIAT’s emphasis on the use of sustainable materials, includes recycled plastics and bamboo fabrics. The brand also aims to remove some of the barriers to a more sustainable mobility, including making plugging and unplugging easier with a “self-winding cable”. The high driving position and robust design make this city car the perfect ally for customers all over the world, especially in crowded urban environments. But, at the same time, it offers roominess and versatility for family weekend trips and holidays.

The pick-up concept is important to FIAT as it is the market leader in South America and the Strada pick-up is the best-selling vehicle on the Brazilian market. FIAT is certain that this type of vehicle can replicate its success at a global level, even in Europe. This vehicle blends the concept of a pick-up with the functionality of an LCV and the comfort of a SUV in a size that is suitable to urban environments all over the world. Outdoor activities are more than hobbies, and this pick-up is perfectly designed to get the most out of one’s lifestyle.

An heir to two of the Brand’s biggest hits—the Fiat Fastback in Brazil and the Fiat Tipo in the Middle East and Africa— the fastback concept aims to follow in their footsteps and establish itself at a global level in Latin America, the Middle East and Africa, and even Europe. This concept is made on the same modular platform and features a sporty flair.

There is also a concept of a spacious family SUV, that FIAT calls a sort of “Giga-Panda”. The vehicle is yet another confirmation of the special emphasis the brand is putting on the needs of family transport. FIAT’s SUV concept meets customers’ ultimate needs in terms of safety, versatility, and design, bringing roominess and robustness to families all over the world.