9 September 2021
9 September 2021, Comments Comments Off on Elkhart Open House 2021 cancelled
Elkhart Open House 2021 cancelled

Following a rapid increase in local and national COVID cases in North America, the annual Dealer Open House in Elkhart, Indiana, scheduled for the week of Sept. 26 2021 has been cancelled.

In a joint release, Forest River Inc. and THOR Industries stated that the companies’ top priority is the health and safety of valued industry partners, team members, and the larger Elkhart community. It was felt that the safety mandates required to help mitigate risks would distract from the positive experience industry partners expect.  

The statement continued, “the cancellation of Open House is the right thing to do in order to protect the health of all stakeholders, officials said, while also helping alleviate disruption to production at a time when delivering new RVs is critical to the industry’s continued success. Forest River and THOR continue to be focused on delivering quality products to their respective dealer partners.”

“After reviewing all of the factors, we determined it was in everyone’s’ best interest and the safest, most responsible course of action to cancel the Expo this year,” stated Pete Liegl, CEO of Forest River Inc. “The community and dealers always welcome this event, but with COVID rates increasing across the country, we do not want to put our dealers, employees, or the community at any additional risk.” 

“With a heavy heart, we’re cancelling this year’s dealer event,” shared Bob Martin, THOR President and CEO. “Our companies remain steadfast on delivering exceptional RVs to our dealer partners. While we are eager to share the exciting innovation we’ve been developing across our brands, we are committed to protecting the health and safety of our trusted partners, team members, and community.”

Winnebago Industries also released a statement that their primary focus continues to be the health and safety of team members, dealers, and the communities they serve.

“Given recent developments, Winnebago Industries will not be hosting traditional Dealer Open House activities in Elkhart, Indiana in September. We firmly believe this decision, made in consultation with our Winnebago, Grand Design RV, and Newmar brand businesses is the appropriate course of action at this time. Each of our RV companies will continue to work closely with our dealers to ensure they have access to the latest products, updates and information as well as sales and service support,” the statement read.