12 February 2024
12 February 2024, Comments Comments Off on CIVD launches new ‘Caravanning Days’ media campaign in Germany
CIVD launches new 'Caravanning Days' media campaign in Germany

The CIVD (the trade body for the caravan industry in Germany) is launching a national, TV, radio and digital media, cross-brand “Caravanning Days” advertising campaign from 9 to 16 March to lead consumers to dealers in the short term and inspire them to buy a new caravan or motorhome at the start of the season.

The initiative, which the CIVD and its members have developed with German trading partners and in close cooperation with its partner association Deutscher Caravaning Handels-Verband (DCHV), will use wide-reaching advertising measures to promote visits to local retailers.

The retailers who have actively registered for the campaign and are making a financial contribution will be named and linked in the advertising materials and will also be able to align their own communications with Caravanning Days templates provided.