06/11/2023

6 November 2023
6 November 2023, Comments Comments Off on Caravan Industry Association of Australia partners with national TV station for its annual Road to a Million Campaign
Caravan Industry Association of Australia partners with national TV station for its annual Road to a Million Campaign

The Caravan Industry Association of Australia is launching a national TV cooperative to put camping front of mind to millions of viewers with its annual ‘Road to a Million Campaign’.

In partnership with the Channel 7 TV station’s Sunrise programme, the popular host, Katie Brown, is setting off on a road trip exploring some of Australia’s most exceptional holiday parks, shining a spotlight on the allure of caravan and camping experiences.

On the 7th, 8th & 9th of November the Sunrise programme will feature three days of exclusively tailored content, promoting the fun adventure of the caravan and camping dream to eager campers.

This national TV platform provides the perfect opportunity to highlight the chance to win $1,000,000 simply by embarking on a road trip and supporting local tourism and regional economies.

Amidst prevailing cost-of-living challenges, caravan and camping remains Australia’s most value-driven holiday choice, plus there is now the added incentive with a chance to ‘Win a Million Dollars’.

The upcoming week promises excitement, with a carefully curated itinerary that showcases the splendour and uniqueness of a caravan and camping holiday.

The adventure kicks off at BIG4 Caloundra Holiday Park, featuring a range of engaging activities, including a special pancake fundraiser breakfast. Moving onward, the journey will lead to Esk Caravan Park, where a packed itinerary awaits, from capturing moments of the host driving a 1954 Viscount Pickup Van to sampling a locally brewed coffee. The final leg of the journey brings the Sunrise team to the North Star Holiday Resort in Hastings Point, NSW.

“Caravan & Camping is Australia’s best value holiday. Not only does it offer exceptional value for money, but it also facilitates a reconnection with nature, relationships, and a break from the daily stresses of life. What makes it even more appealing is the added opportunity to win a million dollars,” said Stuart Lamont, CEO at Caravan Industry Association of Australia.

Visit www.roadtoamillion.com.au  for further information.