20/08/2022

20 August 2022
20 August 2022, Comments Comments Off on Caravan Industry Association of Australia launches its largest print and digital consumer activity
Caravan Industry Association of Australia launches its largest print and digital consumer activity

The Caravan Industry Association of Australia is launching its largest print and digital RV, caravan and camping partnership this Sunday, an initiative designed to stimulate the market and make caravan and camping the No. 1 holiday and lifestyle choice for Australians.  

Caravan Industry Association of Australia and NewsCorp’s latest partnership includes Crusader Caravans, G’Day Parks and Dometic for our 2022 Win a Weekender promotion!  For more information visit WinAWeekender.com.au

Over the next five weeks, 37.9 million printed newspapers with an aggregate readership of 116 million will feature RV product and highlight the true Aussie camping lifestyle. 

Readers and digital subscribers of all 17 NewsCorp mastheads around the country including the Daily Telegraph, the Courier Mail, the Sunday Mail and more will have the opportunity to win one of two major prizes, a Crusader Caravans ‘Excalibur Serenity’ valued at $110,000 or a Crusader Caravans ‘Gladiator’ valued at $90,000. Over the promotional period 75 winners will each receive a G’Day Parks Voucher worth $500 and 15 winners will each receive a $4000 Dometic Camping Pack.

The timing of the promotion strategically positions RV product and positive lifestyle messaging as Australians transition from winter to spring with school holidays and Father’s Day on the horizon plus positions industry as the No.1 holiday choice as Australians start to consider their summer holiday options and their RV requirements for the upcoming summer holiday season.

This hugely successful partnership between Caravan Industry Association of Australia and News Corp Ltd has been bolstered further in 2022 with an extended promotional period starting this Sunday, 21 August and continuing until Sunday 25 September. 

Each of the 17 Newscorp titles will carry industry messaging and imagery, ensuring the benefits of the camping lifestyle are being highlighted daily to millions of Australians.

Significant activities such as this, that benefit the whole industry, would not be possible without the generous support of these key partners and we are thankful for their support and endorsement of this initiative.

Additionally, the competition will also be promoted on Foxtel digital channels and across ARN and SCA (Southern Cross Austereo) syndicated radio networks that will run 15-second radio & TV segments promoting the Win a Weekender activity.  These activities provide a fantastic opportunity to amplify the activity by supporting the print and digital channels.  Increasing the media mix will also ensure a larger audience is reached and provides further blanket coverage of industry messaging for this initiative.

To enter, all readers must either subscribe digitally or buy a copy of their NewsCorp local paper and enter the daily code word online, with Caravan Industry Association of Australia holding the rights to the digital entry points. The more times people enter, the larger their chance of winning.

In conjunction with the competition, the Caravan Industry Association will also be working with the NewsCorp editorial team to promote the caravan and camping lifestyle through content regarding its Real Richness Report, caravan and camping snapshots, family trips and different options including glamping.

For more information visit WinAWeekender.com.au

Due to NewsCorp Ltd. having no publication / distribution rights in WA (WESTERN AUSTRALIAN) this activity could not include WA. Caravan Industry Association of Australia is currently considering options to support the WA Caravan & Camping Market.