10/03/2022

10 March 2022
10 March 2022, Comments Comments Off on Caravan, Camping & Motorhome Show was a “record breaking” event
Caravan, Camping & Motorhome Show was a "record breaking" event

The Caravan, Camping & Motorhome Show at the National Exhibition Centre (NEC), Birmingham, UK, was attended by 101,606 visitors with many exhibitors reporting the show as being the best on record for sales of leisure vehicles. Tickets were only available in advance, and sold out before the start of the show.

This was the first show of its kind in the UK for two years as the pandemic had caused previous shows to be cancelled. Visitors were delighted to be able to return to live events, relishing the opportunity to get inside and compare the layouts, fittings and finishes of hundreds of models side by side.

As well as five halls full of caravans, motorhomes, campervans, holiday caravans, luxury lodges, tents, trailer tents, accessories and destinations, the introduction of the Inspiration Theatre saw a great spectrum of speakers from all kinds of outdoor interests drawing huge crowds.

Visitors flocked to the free activities on offer which included a 10m high climbing wall, a custom built paddleboarding and kayaking pool, (filled with 316,000 litres of water) and the Great British Seaside with its own sandy beach, helter-skelter and crabbing pier. Newbies also took advantage of the free Motorhome Manoeuvring courses and Caravan Towing Tuition, offered by the Caravan and Motorhome Club and the Camping and Caravanning Club – with sessions quickly booking out each day.

Karen Dodd, Interim Marketing Director at NCC Events said: “It’s been a difficult couple of years, but we are delighted to be back delivering our most successful event yet. This is the biggest audience the show has ever seen, with 86% of ticket buyers being new to the Show. This reflects a huge influx of new people to the industry, with a new appreciation for getting out into the great outdoors. Our exhibitors have seen thousands of new customers walking the halls across the six days. We’d like to thank them for their continued support and are looking forward to building on this interest to produce an even bigger and better Motorhome & Caravan Show at the NEC in October.”

Tickets are on sale now for next show from the NCC, the Motorhome and Caravan Show, which takes place at the NEC from 18th-23rd October: http://mcshow.co.uk

Ben Parker, Sales Director at Coachman Caravans said: “Our new Coachman motorhomes have proved to be very well received, and we’ve sold 25 over the course of the week. We sold 46 caravans on our first day vs 21 in 2020 on day one. It’s been busy, but absolutely brilliant!”

Ian Rawlings, Sales Director at Bailey of Bristol said: “This show has exceeded expectations. Our retailers have continued to enjoy high levels of sales throughout the week and it’s great to be back with customers, both new and returning. We’re delighted with the numbers of people visiting the event. See you in October!”

David Williams, Sales and Marketing Director at Auto Sleepers said: “This week has exceeded our expectations across the board. Our primary concern was the customer experience, and the show has delivered a great result with the spread of the footfall throughout the week. We’re seeing lots of new customers to the market, as well as lots of returning customers. It represents a leap forward with customers confident to get in and explore the vehicles, which is great news.”

Norbert Waldhäusl, Export Manager for Rapido, Itineo and Dreamer said: “It was great to be part of this year’s Caravan Camping & Motorhome Show – it felt like we were back to “pre-pandemic” times, with strong visitor frequentation each day and even bigger interest in leisure vehicles than in the years before. We had great results with the products of our three brands RAPIDO, ITINEO and DREAMER, and achieved a historic record level of sales.”

Mike Lake, UK Agent, Knaus Tabbert AG said: “The best ever result for Knaus Tabbert AG at any Birmingham Show in either February or October.  A big thank you to our retailers, the stand team, the organisers and of course our customers the new members of the Knaus Tabbert family.”