An RV Market Brand Consideration Report for Q3 2024 has been published offering insights about the competitive landscape of the Australian RV market, and the state of consumer interest.

The report leveraged a number of keyword research tools to assess search volume across Australia for Q3 2024. The research this quarter comprised 112 brands, 10,426 keywords, and more than 3m searches across the quarter. This data was broken into four key categories: all brands, Australian-made, imported, and discontinued.

The Jayco brand continues to dominate the all brands category, holding a substantial share of the market despite a 0.7% decline in search interest, dropping from 26.8% in Q2 to 26.1% in Q3 2024. The perennial silver medallist, MDC, solidified its position with a modest 0.3-point increase from Q2 to Q3 2024, now holding 4.1% of the market.

In third-place, Ezytrail, experienced a small 0.2-point increase in Q3, growing from 3.3% to 3.5%. Avan, meanwhile, saw a 0.1-point drop from 3.1% in Q2 to 3.0% in Q3 2024, a 3.2% relative decrease quarter-to-quarter. However, it is worth noting that Avan’s search share has cycled between 3.2% and 3.0% for the past year, and is likely reflective of seasonal interest in the brand or certain promotions that they run, such as end of financial year sales.

The top spot in the Top 20 searched Australian-made category presents little surprise, with Jayco retaining its commanding lead with a 35.2% share of searches, despite a 0.5% decline from Q2 2024. This represents a 1.4% relative decline from 35.7% in Q2 and a 3.2% relative drop year-on-year from Q4 2023. Even with the decline, Jayco’s position remains far ahead of its competitors.

In second place, Avan’s share of the category dipped slightly from 4.1% to 4.0%, for a 2.4% relative decrease. Of the third, fourth, and fifth-ranked brands, New Age increased its share by 0.2% quarter-to-quarter but has still seen a 9.7% relative decrease year-on-year, while Patriot Campers and Zone RV both experienced a 7.6% relative increase quarter-to-quarter. 

In the imported category, Market Direct Campers (MDC) retains its dominant position with 15.8% of the market share in Q3 2024, up from 15.0% in Q2, marking an impressive 5.3% relative increase quarter-to-quarter. Ezytrail follows closely behind with a 13.7% market share, a small increase from 13.3% in Q2, representing a 3% relative gain.

Third-place Austrack saw a slight decline, dropping from 10.5% to 10.1%, reflecting a 3.8% relative decrease quarter-to-quarter. Fourth-place Snowy River saw a substantial 14.8% relative increase quarter-to-quarter, while Opus Camper experienced a decline, dropping from 7.5% to 6.9%, 

To download a full copy of the report, go to: https://retainmedia.com.au/market-reports/q3-2024-rv-market-report/