Growing Chinese market
Volume of transactions has risen sharply, and the number of visitors reached yet another record. On June 16th, AIC 2019 – the 8th All in CARAVANING successfully concluded at the Etrong International Exhibition & Convention Center (Beijing).
On June 14th, AIC 2019 – the 8th All in CARAVANING opened its door at the Etrong International Exhibition & Convention Center (Beijing). AIC 2019 has brought together more than 200 brands of motor home and caravan, chassis, spare parts/accessories, campsites, camping equipment and outdoor products to showcase latest products and technologies on a total of 37,000 square meters of indoor and outdoor exhibition areas.
In the subsequent press conference, the four organizers of AIC, namely Messe Düsseldorf (Shanghai) Co., Ltd., China National Travel Service Group Corporation, China Association of Automotive Manufacturers Recreational Vehicle Industry Committee (CMRV) and China Self-Driving Tour and Camping & Caravaning Association (STCCA) of CTACA were present and delivered warm speeches as well as an overview of the trade fair to an audience of various media outlets.
A strong lineup of well-known brands
Exhibitors showcased about 500 caravan models at varying price levels – from compact pickup trucks, motor homes, luxury vehicles to mini-caravans for the diverse needs of customers. The trade fair has attracted participation of international brands including Adria, Bliss Mobil, Coachman, Dethleffs, Hymer, Fendt, Pilote, Hobby, etc. Leading Chinese players and emerging brands also showcased the best of their collections, including RV International, REV RV, Jiangling, Yutong, Brilliance, SAIC MAXUS, LiveZone, CRVC, I4WD, Yate, Tourist, Huabeihui, Jinguan, Deeson, Jinghang, Bochi, Weihang, Erwin Hymer-Loncen, COSMOS, Spring RV, Rongye RV, MIY, KEFA, 1st RV, Shunlv, KINGSWAY, NOVAQUEST, Longtree, Junchi, Nuts and ACME, etc.
The caravan accessories
Exhibitors included both high-tech, top-quality international enterprises and cost-efficient niche brands, bringing a wide variety of products for visitors to optimize their vehicles. To help visitors with purchase decision by product recommendation, AIC has launched the “AIC Selection Award” for accessories for the first time this year. Onsite, visitors could search for booth with labels “Certificate of Best”, “Certificate of Excellent” and “Certificate of Recommendation” as reference. At “AIC Innovation” booth you could find the most innovative accessories and products of the year. The following brands have been recognized for their outstanding and innovative products, namely Arana, Ningbo Hongdu, Thetford, Dometic, Truma, Vohringer, Telair, Goshen, MOBO Mobile, Sanjo, United Industry & Trade and Renogy.
Facts and numbers
The indoor and outdoor exhibition areas totaled 37,000 square meters, with more than 200 brands from 22 countries and regions, 48% of which were international exhibitors. The three-day exhibition attracted 24,008 visitors from Hong Kong SAR, Taiwan Region, Germany, France, Australia, Italy, Canada, India, Mongolia, South Korea, Japan and other countries/regions, an increase of 8.18% over the previous edition. About 500 RVs of varying grades and brands were showed onsite. The newly opened “AIC Dometic Caravaner Parking Area” had more than 40 vehicles, creating an attractive view at AIC.
“When All in CARAVANING started here in China in 2012, this was a very new topic, not known to many people in China, but meanwhile caravaning is becoming more and more popular, and we are sure that alongside the show will grow and coming here a very bright future.” said Mr. Wolfram Diener during his first visit to AIC as the Operative Managing Director of the Messe Düsseldorf GmbH.
Record number of trade buyers and group visitors
AIC launched its Buyer Program for the first time this year, and attracted a total of nearly one thousand buyers through cooperation with professional media outlets and extensive targeted advertising. As a result, buyers all showed clear intention to place orders and complete deals onsite. At the same time, organization of visitor delegation developed further to a total of 500 people based on last year. AIC continues to work with well-known enterprises to bring potential customers who have purchasing power and interest in caravan to the event for first-hand experiences.
Release of new vehicle models set off a buying frenzy
A highlight of AIC was the new RV model launching ceremonies at the event. Exhibitors all made great efforts to host press conferences, new product launch events or strategic partnership events with dazzling ideas, drawing the attention of visitors. A dazzling array of new models has triggered “a buying spree” among visitors. Signing of orders started from the first day on. Many prototypes were sold, with considerable potential orders to follow. Most exhibitors reported outstanding sales results. The organizer’s promotional campaign of offering Dometic Electric Cool Boxes as free gifts to caravan buyers was well received, as all the gifts were given away in merely one hour after opening each day. Accessories and outdoor products have also gained great popularity. Various exhibitors launched their innovative products of the year, including electrical appliances, kitchen and bathroom furniture, camping, and other products for caravan improvements, which have been well received by visitors.
“AIC’s eighth edition has achieved wonderful results, successfully fulfilled and even surpassed our expectations. The Chinese caravaning and camping industry is forging ahead with increasing market demand and tremendous potentials. I believe that AIC is ready to meet the challenges of the next eight years. Under the support of all partners, the mother show Caravan Salon and various international associations, it is bound to become the No.1 trade fair in caravaning and camping industry in Asia.” explained Mr. Marius Berlemann confidently, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd.