17 February 2021
17 February 2021, Comments Comments Off on AL-KO ‘testing at home’ project wins European Innovation Award
AL-KO 'testing at home' project wins European Innovation Award

The AL-KO Vehicle Technology Group is celebrating winning a European Innovation Award for its “Zuhause testen” (AL-KO ‘testing at home’) campaign it created during the COVID-19 pandemic in 2020 to give customers in Germany the opportunity not only to see, but also to try its products at home, while complying with all hygiene regulations.

The campaign involved sending two motorhomes equipped with selected accessories and expert staff throughout Germany between August and October 2020 so consumers could test these safely and conveniently right on their own doorstep with an AL-KO expert on hand to answer their questions.

The AL-KO demonstration vehicles were equipped with the latest products, including the HY4 hydraulic jack system with practical weighing function and the new swiveling rear bicycle rack system AGITO VAN 2.0 from AL-KO’s subsidiary SAWIKO.

Having received great feedback and high engagement from the initiative, the AL-KO Vehicle Technology Group is considering continuing the campaign again in 2021.

AL-KO Vehicle Technology is a global technology company with sites in Europe, South America, Asia and Australia. As a supplier of high quality chassis components for trailers, leisure vehicles and light commercial vehicles, AL-KO is synonymous with ergonomic and functional excellence, comfort and innovations to enhance road safety. ALOIS KOBER GMBH is a wholly owned subsidiary of DexKo Global, Inc.