12/08/2021

12 August 2021
12 August 2021, Comments Comments Off on Airxcel expands its marketing team
Airxcel expands its marketing team

Airxcel, Inc., a market leader in OEM and aftermarket RV products, has expanded its marketing team to include a new social media and communications manager, plus a new marketing coordinator.

Mary Bourassa has joined the company in the role of social media and communications manager for Airxcel’s portfolio of 11 RV-specific brands. She creates strategic B2B and B2C marketing campaigns and is responsible for customer-facing communications through new and legacy media channels. 

Bourassa comes to Airxcel from the travel and tourism industry, where she worked most recently in the US Virgin Islands helping companies rebuild and rebrand after the 2017 hurricane season. She holds a B.S. in journalism from the University of Colorado Boulder and an M.L.S. in creative writing from the University of Denver.

The new marketing coordinator is Leah Shaikin, who is now the lead contact and primary voice within the corporate marketing group for Suburban. Working with the respective product teams, she is a product expert who drives brand recognition for both OEM and end-user audiences through marketing initiatives.

Prior to Airxcel, Shaikin was the director of partnership recruitment and management at Clout Fantasy and a marketing intern at the University of Colorado Boulder. She holds a B.S. in business from the University of Colorado Boulder.

“We’re pleased to have Mary and Leah join the Airxcel marketing team,” said Piar Adams, VP of marketing and aftermarket sales. “We have a talented, dynamic group poised to bring energy and global awareness to the wide range of new and innovative products our brands are debuting.”

Airxcel plans to soon add another marketing coordinator to its team.