9 August 2022
9 August 2022, Comments Comments Off on Airstream collaborates with REI Co-op for sustainability-focused Basecamp special edition
Airstream collaborates with REI Co-op for sustainability-focused Basecamp special edition

Airstream has collaborated with the member-owned outdoors brand, REI Co-op, to produce a sustainability-focused special edition of its Basecamp travel trailer.

Recreational Equipment, Inc. (REI) was founded in 1938 and now has 20 million lifetime members, nearly 15,000 employees and 168 locations in 39 states selling outdoor gear and apparel. Annually, more than 70 percent of its profits are invested back into the outdoor community through dividends to its members, employee profit-sharing and investments in non-profits dedicated to the outdoors. Sustainability is at the centre of its activities. This includes its product sustainability standards for every brand it sells.

Airstreams says the REI Co-op Special Edition Basecamp is its most sustainable travel trailer to date. Constructed from environmentally friendly, lightweight materials, with innovative water conservation features and optional composting toilet and exclusive solar upgrade for a lighter eco-footprint.

“We’re honored to partner with REI on this special edition Basecamp travel trailer, and this partnership is another example of the efforts we’re taking to help reduce the carbon footprint of travel across the world in an Airstream,” said Airstream president and CEO Bob Wheeler. “This one-of-a-kind Basecamp travel trailer has helped us step into new territories and explore more sustainable manufacturing practices and materials as we work to prioritize caring for the environment. Through partnering with REI, Airstream is proud to offer a model that includes recycled materials, as well as features to help customers camp longer by conserving precious resources such as water.”

“REI has seen an expansion of the types of products people are buying and the ways in which people are camping, particularly from a rising customer segment that is younger, more diverse, and more spontaneous,” adds Isabelle Portilla, divisional vice president, REI Co-op brands product strategy and design. “These customers like camping at their own pace, consider themselves to be self-sufficient, and appreciate the ability to personalize their experience. This special edition travel trailer collaboration is a great solution for vehicle-supported camping that enables a comfortable and personal experience, whether they enjoy booking Hipcamp reservations, or being self-sustained at a more remote location.”